Search Engine Optimization Specialist

About Us:

We are a forward-thinking UK based accountancy firm dedicated to helping individuals, SMEs, and corporations manage their finances effectively. As we continue to grow our digital footprint, we are looking for an experienced and data-driven SEO Specialist to lead and execute our SEO strategy, ensuring high visibility in search engines and improved organic traffic across all digital channels.

Role Overview:

Lead the SEO strategy to rank business locally as well as nationally on specific Niche in UK.

As our SEO Specialist, you will be responsible for driving organic growth through comprehensive SEO initiatives. You will take the lead on on-page optimisation, technical SEO improvements, backlink strategies, and overall SEO performance management, ensuring our online presence aligns with search engine best practices and attracts our target audience.

We are seeking a highly skilled and detail-oriented
Local SEO Specialist
to optimize our
Google Business Profile (GBP)
and enhance our
local search rankings
within Birmingham, UK. The ideal candidate will have a strong background in local SEO strategies, particularly for service-based businesses like accountancy firms. This role plays a critical part in increasing our local visibility, driving organic traffic, and generating qualified local leads.

Key Responsibilities:

• Conduct detailed keyword research to identify high-impact opportunities relevant to the accountancy and audit services sector.
• Implement and optimise on-page SEO elements, including meta tags, headers, internal linking, and content structure.
• Monitor and enhance technical SEO aspects such as crawlability, indexing, site architecture, page speed, mobile responsiveness, schema markup, and XML sitemaps.
• Develop and execute link-building strategies to increase domain authority through ethical and effective backlink acquisition.
• Analyse website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and provide actionable insights.
• Collaborate with content writers and digital marketing teams to optimise existing content and create new SEO-friendly content targeting relevant search terms.
• Regularly audit the website for SEO issues and implement necessary fixes.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to keep us ahead of competitors.
• Prepare and present monthly SEO performance reports to key stakeholders, including keyword rankings, traffic, and backlink metrics.
• Optimize and manage our Google Business Profile to ensure accuracy, completeness, and engagement
• Improve local rankings in Google Maps and organic results for targeted keywords (e.g., "Accountant in [City]")
• Develop and implement a
  local SEO strategy
  tailored to the UK market and financial services industry
• Ensure NAP (Name, Address, Phone Number) consistency across all online directories
• Conduct
  keyword research
  and
  competitor analysis
  to identify local SEO opportunities
• Create and schedule
  Google Posts
  (offers, events, updates) regularly
• Manage and respond to
  customer reviews
  , using keywords strategically
• Optimize
  photos, business descriptions, services, and Q&A
  sections on GBP
• Monitor and report on local search rankings, traffic, and engagement using tools like Google Analytics, GBP Insights, and Search Console
• Build and manage local citations and backlinks on UK-based business directories
• Collaborate with content and web teams to ensure the website supports local SEO efforts (location pages, schema markup, embedded maps)

Requirements:

• 3–4 years of hands-on experience in SEO, preferably within the accountancy, finance, or professional services sectors.
• Strong understanding and application of on-page, off-page, and technical SEO.
• Proven experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or equivalent.
• Experience in backlink outreach and acquisition, with a solid understanding of ethical link-building practices.
• Strong analytical skills with the ability to interpret data and trends to drive strategy.
• Basic understanding of HTML, CSS, and CMS platforms (WordPress, etc.).
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for SEO and staying ahead in a fast-moving digital landscape.
• Proven experience with Google Business Profile (formerly GMB) optimization
• Strong understanding of Local SEO best practices
• Familiarity with UK-based local search behaviour and directories (Yell, Thomson Local, FreeIndex, etc.)
• Experience with SEO tools like, Google Search Console, GBP Everywhere, and Ahrefs
• Excellent written and verbal communication skills
• Strong attention to detail and analytical mindset
• Experience working with service-based or financial businesses is a plus
• Understanding of local link building and citation management

Desirable:

• Knowledge or experience working within an accountancy or finance-related environment.
• Familiarity with local SEO and optimising for UK-specific audiences.
• Experience with CRO (conversion rate optimisation) and UX principles.

What We Offer:

• Competitive market based salary.
• A collaborative and supportive work environment.
• Flexible working arrangements (remote/hybrid options available).
• Opportunities for career development and continuous learning.
• Access to cutting-edge SEO tools and resources.
• The chance to make a measurable impact on a growing digital brand in the financial sector.

How to Apply:

Please submit your CV, along with a brief cover letter outlining your SEO experience, and examples of successful campaigns or projects you've managed.