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SEO Expert

2 weeks ago

Lahore, Punjab, Pakistan Vormand (pvt) ltd Full time 800,000 - 900,000 per year

About Us:

​We are seeking a passionate and results-oriented Sr SEO Specialist to join our digital marketing team. If you have a solid understanding of search engine algorithms and a proven track record in driving organic SEO growth, we encourage you to apply.

​Job Summary:

​The SEO Specialist will be responsible for developing, implementing, and managing comprehensive SEO strategies across technical, on-page, and off-page fronts. The ideal candidate will possess strong analytical skills, be adept at identifying growth opportunities, and stay current with the ever-evolving SEO landscape. This role is crucial in enhancing our search visibility, increasing website traffic, and contributing to our overall business growth.

​Key Responsibilities:

  • ​Strategy Development & Implementation:
  • ​Plan and execute comprehensive on-page, off-page, and technical SEO strategies to improve website performance and search engine rankings.
  • ​Develop and integrate SEO best practices into overall content marketing strategies, collaborating with content creators to optimize existing and future content.
  • ​Technical SEO:
  • ​Conduct thorough technical SEO audits to identify and resolve issues such as crawl errors, indexing problems, site speed, mobile-friendliness, broken links, XML sitemaps, and errors.
  • ​Work closely with web developers and designers to implement technical SEO changes and ensure website updates do not negatively impact SEO performance.
  • ​Implement and optimize structured data (schema markup) to enhance search visibility and rich snippets.
  • ​Ensure website architecture, URL structure, and internal linking are optimized for search engines and user experience.
  • ​On-Page SEO:
  • ​Perform in-depth keyword research and analysis to identify high-value keywords, relevant search terms, and phrases that drive organic traffic and conversions.
  • ​Optimize website content, meta titles, meta descriptions, header tags, image alt text, and other on-page elements for targeted keywords and user intent.
  • ​Conduct content gap analysis to identify opportunities for new content creation.
  • ​Off-Page SEO (Link Building & Authority):
  • ​Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative and relevant websites.
  • ​Identify opportunities for link reclamation and unlinked brand mentions.
  • ​Monitor and analyze competitor backlink profiles and strategies.
  • ​Explore and leverage local SEO strategies and social media marketing for brand visibility and engagement.
  • ​Analysis, Reporting & Monitoring:
  • ​Monitor website performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
  • ​Track key performance indicators (KPIs) including organic traffic, keyword rankings, bounce rate, click-through rates (CTR), and conversions.
  • ​Generate insightful reports on SEO performance, provide actionable recommendations, and present findings to stakeholders.
  • ​Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
  • ​Collaboration:
  • ​Collaborate effectively with cross-functional teams including content creators, web developers, UX/UI designers, and marketing professionals to ensure SEO best practices are integrated into all aspects of website development and content creation.
  • ​Provide SEO guidance and support to internal teams as needed.

Job Type: Full-time

Pay: Rs80, Rs90,000.00 per month

Application Question(s):

  • Do you have expertise in Google Merchant?
  • Have you worked in a packaging campaign? If So, name them.
  • Have you been able to rank Products? If So, submit your portfolio.
  • Have you derived traffic organically on the website?
  • How many years of SEO experience do you have?

Work Location: In person