Trade Marketing Manager

23 hours ago

Peshawar, Khyber Pakhtunkhwa, Pakistan PEPLE PVT LTD Full time 900,000 - 1,200,000 per year

Job Requirements:

  • Develop and manage the annual trade marketing strategy, plan, and budget for both Pakistan and Afghanistan, ensuring alignment with sales goals.
  • Lead the design and execution of all on-ground activations in Pakistan, including dealer conventions, in-store branding (POSM), and influencer engagement programs.
  • Build and manage channel partner relationships in Afghanistan, overseeing all local activations and adapting strategies to unique market dynamics.
  • Act as the key link between Sales and Marketing, arming sales teams and distributors with the tools, training, and incentives needed to drive product uptake.
  • Manage the entire lifecycle of all Point of Sale Materials (POSM) from design, production, and vendor negotiation to deployment, tracking, and performance analysis.
  • Monitor market trends, competitor activities, and consumer insights to recommend trade initiatives that strengthen brand visibility and improve product uptake in both markets.
  • Ensure consistent brand execution across all retail and wholesale channels, conducting regular market visits to evaluate activation quality, POSM deployment, and distributor performance.

Qualification & Experience:

  • BBA/MBA in Marketing.
  • 7-10 years of progressive experience in Trade Marketing, Channel Marketing, or BTL.
  • Must have experience in B2B environments (Building Materials, FMCG, Paints, or Durable Goods).
  • A minimum of 2-3 years of proven, hands-on experience managing the Afghanistan market (distributor network & on-ground activations) is essential.
  • Experience in managing BTL activations across multiple markets.
  • Strong vendor negotiation skills for sourcing and managing production partners.
  • Proficiency in budgeting and ROI analysis for trade marketing activities.
  • Pashto/Dari proficiency is highly preferred.

Location: Peshawar (

Job Type: Full-time

Work Location: In person

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