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Marketing Manager

2 weeks ago

Islamabad, Islamabad, Pakistan Minute Marketing Full time

Role Overview

Minute Marketing is seeking a sharp, results-driven
Marketing Manager
who can take full ownership of
lead generation
,
content production
, and
social media operations
. This person will manage the marketing pipeline end-to-end from strategy to execution and ensure that every piece of content, every post, every campaign directly contributes to
business growth
.

The ideal candidate is both strategic and hands-on, capable of leading creative teams while maintaining strict performance KPIs.

Key Responsibilities

1. Lead Generation & Growth


• Develop and execute lead-generation strategies across digital channels (Meta, Google, TikTok, LinkedIn, SEO).


• Build and manage funnels for inbound & outbound leads.


• Coordinate cold outreach campaigns (email, WhatsApp automation, LinkedIn).


• Track CAC, conversion rates, lead quality, and ROI.


• Identify new growth opportunities, partnerships, and channels.

2. Team Leadership

Production Team


• Plan content calendars and ensure timely production of high quality photo/video assets.


• Supervise shoots, edits, and post production workflows.


• Maintain brand consistency across all projects.

Social Media Team


• Oversee daily posting, community management, and engagement strategies.


• Ensure content aligns with performance KPIs (reach, engagement, leads).


• Guide creators/designers to improve creative quality and brand voice.

3. Campaign Management


• Plan and execute marketing campaigns for corporate clients and internal awareness.


• Launch ad campaigns, track performance, and optimize creative + targeting.


• Coordinate with sales to ensure marketing → sales pipeline is smooth.

4. Reporting & Analytics


• Maintain dashboards for lead generation, reach, engagement, and conversion.


• Analyze campaign performance and implement data-driven improvements.


• Present weekly and monthly reports to management.

5. Brand & Content Strategy


• Develop brand message, positioning, tone of voice for Minute Marketing.


• Drive creative direction for all content (digital ads, reels, stories, B2B decks).


• Stay updated on viral trends and integrate them into marketing.

Requirements


• Bachelor's degree in Marketing, Media Sciences, Business, or relevant field.


• Minimum
3–5 years
of experience in digital marketing or content strategy.


• Strong understanding of paid ads, funnels, audience targeting, and analytics.


• Experience managing small creative teams (video, design, social media).


• Excellent communication, leadership, and project management skills.


• Proven ability to hit KPIs and deliver measurable results.

KPIs


• Monthly qualified leads generated.


• Cost per lead (CPL) within target range.


• Growth in reach, engagement, and conversions on social platforms.


• Content production turnaround time and quality score.


• Campaign ROI and sales pipeline contribution.

Preferred Skills


• Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads.


• Familiarity with CRM and automation tools (HubSpot, Zoho, etc)


• Basic knowledge of video editing/creative briefs to guide production team.


• Ability to work under pressure and handle multiple projects.