Marketing Manager
1 week ago
Role Overview
Minute Marketing is seeking a sharp, results-driven
Marketing Manager
who can take full ownership of
lead generation
,
content production
, and
social media operations
. This person will manage the marketing pipeline end-to-end from strategy to execution and ensure that every piece of content, every post, every campaign directly contributes to
business growth
.
The ideal candidate is both strategic and hands-on, capable of leading creative teams while maintaining strict performance KPIs.
Key Responsibilities
1. Lead Generation & Growth
• Develop and execute lead-generation strategies across digital channels (Meta, Google, TikTok, LinkedIn, SEO).
• Build and manage funnels for inbound & outbound leads.
• Coordinate cold outreach campaigns (email, WhatsApp automation, LinkedIn).
• Track CAC, conversion rates, lead quality, and ROI.
• Identify new growth opportunities, partnerships, and channels.
2. Team Leadership
Production Team
• Plan content calendars and ensure timely production of high quality photo/video assets.
• Supervise shoots, edits, and post production workflows.
• Maintain brand consistency across all projects.
Social Media Team
• Oversee daily posting, community management, and engagement strategies.
• Ensure content aligns with performance KPIs (reach, engagement, leads).
• Guide creators/designers to improve creative quality and brand voice.
3. Campaign Management
• Plan and execute marketing campaigns for corporate clients and internal awareness.
• Launch ad campaigns, track performance, and optimize creative + targeting.
• Coordinate with sales to ensure marketing → sales pipeline is smooth.
4. Reporting & Analytics
• Maintain dashboards for lead generation, reach, engagement, and conversion.
• Analyze campaign performance and implement data-driven improvements.
• Present weekly and monthly reports to management.
5. Brand & Content Strategy
• Develop brand message, positioning, tone of voice for Minute Marketing.
• Drive creative direction for all content (digital ads, reels, stories, B2B decks).
• Stay updated on viral trends and integrate them into marketing.
Requirements
• Bachelor's degree in Marketing, Media Sciences, Business, or relevant field.
• Minimum
3–5 years
of experience in digital marketing or content strategy.
• Strong understanding of paid ads, funnels, audience targeting, and analytics.
• Experience managing small creative teams (video, design, social media).
• Excellent communication, leadership, and project management skills.
• Proven ability to hit KPIs and deliver measurable results.
KPIs
• Monthly qualified leads generated.
• Cost per lead (CPL) within target range.
• Growth in reach, engagement, and conversions on social platforms.
• Content production turnaround time and quality score.
• Campaign ROI and sales pipeline contribution.
Preferred Skills
• Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads.
• Familiarity with CRM and automation tools (HubSpot, Zoho, etc)
• Basic knowledge of video editing/creative briefs to guide production team.
• Ability to work under pressure and handle multiple projects.
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