Digital Marketing Specialist

2 days ago

Karachi, Sindh, Pakistan ZAKI Industrial Corporation Full time $80,000 - $120,000 per year

Company Description

ZAKI Industrial Corporation is a leader in manufacturing, distribution, branding, and industrial raw material exporting for the personal care, home care, and FMCG sectors. We are committed to high-quality products and raw materials that meet the evolving needs of our partners and consumers. ZAKI Industrial Corporation ensures excellence at every stage, from innovative formulations to efficient distribution channels, setting new industry standards. Our dedication to quality and growth empowers businesses in Pakistan and beyond, helping them reach their full potential. With a workforce of more than 300 employees, we are focused on Fast-moving consumer goods, Textile, Soap Raw Materials, Commercial Fragrances, and distribution networks.

Job Overview

We are seeking a
smart, proactive, and results-oriented Digital Marketing Specialist
who not only executes campaigns but also brings fresh ideas, strategic thinking, and data-driven decision-making to the table.

This role is for someone who is
self-motivated, critical-thinking, and idea-generating
— a person who can
train the team with their expertise
rather than being trained. We value professionals who can identify opportunities, solve problems creatively, and take ownership of their work from day one.

Key Responsibilities

1. Paid Advertising (PPC & Display Ads)

  • Plan, execute, and optimize campaigns on
    Google Ads
    ,
    Meta Ads
    , and other digital platforms.
  • Make strategic decisions backed by data to maximize ROI.
  • Conduct A/B tests on creatives, targeting, and bidding strategies.

2. Social Media Management

  • Develop and implement impactful content strategies for multiple platforms.
  • Collaborate with influencers and identify emerging trends before competitors.
  • Take initiative to grow audience engagement organically and via paid campaigns.

3. SEO (Search Engine Optimization)

  • Perform in-depth keyword and competitor analysis.
  • Devise SEO strategies that deliver long-term growth.
  • Track results and pivot quickly if something isn't working.

4. Content Marketing

  • Generate high-converting content ideas tailored to brand goals.
  • Oversee creation of blogs, videos, and visual assets.
  • Optimize all content for both audience engagement and search engines.

5. Email Marketing & Automation

  • Design and manage advanced email campaigns.
  • Segment audiences for personalization and higher conversions.
  • Build automated workflows for lead nurturing and remarketing.

6. Analytics & Reporting

  • Monitor all campaign performance in real time.
  • Use data to make quick, confident marketing decisions.
  • Present actionable insights to management without being asked.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, or related field (preferred).
  • 1-2 years
    proven hands-on digital marketing experience.
  • Demonstrated
    critical thinking and problem-solving skills
    .
  • Ability to
    generate original ideas
    and execute them without micro-management.
  • Strong decision-making abilities with a track record of successful campaigns.
  • Proficiency in
    Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Google Analytics, Mailchimp, HubSpot, Canva
    , and other marketing tools.

We Are NOT Looking For

  • Someone who needs step-by-step training.
  • Someone who waits for instructions to take action.
  • Someone who only knows theory but lacks execution.

We Are Looking For

  • Someone who
    brings expertise to the table
    and raises the standard of our team.
  • A
    solution finder
    , not just a task follower.
  • A marketer who can
    teach us something new
    everyhow.

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