Digital Marketing Expert

2 days ago

Rawalpindi, Punjab, Pakistan Coders Lodge Inc Full time 480,000 - 540,000 per year

Location: Islamabad, DHA Phase-I (Onsite)

Job Type: Full-Time

Work Hours: 6:00 PM – 3:00 AM

Experience Required: Basic-level (0–6 months)

Education: Bachelor's (Preferred)

Pay: Rs40,000.00 – Rs45,000.00 per month

THIS IS NOT A REMOTE JOB

About the Role

We are looking for a creative, analytical, and motivated Digital Marketing Expert to join our in-house marketing team. This is an entry-level, full-time onsite role ideal for someone with hands-on experience in Meta/Facebook Ads, even at a basic level.

You will work directly with a senior marketer and support campaign setup, optimization, content/ad creation, and reporting across Meta platforms.

Knowledge of Google Ads is a plus, but the primary focus of this role is Meta/Facebook advertising.

Key Responsibilities

  • Assist in setting up, launching, and managing Meta/Facebook Ads campaigns (Traffic, Leads, Conversions, Retargeting, etc.)
  • Support audience research, interest targeting, and ad structuring
  • Help create and edit ad creatives (images, carousels, basic video edits)
  • Write basic ad copy aligned with brand tone and campaign goals
  • Monitor campaign performance metrics and prepare simple reports
  • Make optimization recommendations under supervision to improve results
  • Assist with Meta Pixel setup, custom conversions, event testing, and tracking
  • Conduct competitor analysis and present insights to the team
  • Work with designers/content creators for creative asset development

Requirements

  • Basic working knowledge of Meta Business Manager and Facebook Ads
  • Understanding of ad metrics: CTR, CPM, CPC, ROAS, frequency, reach, etc.
  • Strong interest in digital marketing and paid advertising
  • Basic creative skills (Canva, simple design/video tools)
  • Good analytical and problem-solving skills
  • Basic proficiency in Google Sheets or MS Excel
  • Ability to follow structured workflows and instructions
  • Google Ads or Meta Certifications are a plus
  • Bachelor's degree (preferred but not mandatory)
  • Strong attention to detail and good communication skills

Work Location & Schedule

  • Location: Islamabad, DHA Phase-I (Onsite)
  • Timings: 6:00 PM – 3:00 AM (Monday to Friday)
  • Must be able to commute or relocate to DHA Phase-I prior to starting

Preferred Qualifications

  • 3–6 months of experience with Meta Ads (internship, freelance projects, or coursework)
  • Basic understanding of creative testing and campaign structuring
  • Knowledge of Google Ads is a bonus
  • Willingness to build a long-term career in digital performance marketing

Job Type: Full-time

Pay: Rs40, Rs45,000.00 per month

Work Location: In person

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