Performance Marketer

7 days ago

Rawalpindi, Punjab, Pakistan Velocity Digital Marketing Full time 1,200,000 - 2,400,000 per year

We are looking for a data-driven
Performance Marketer
to plan, execute, and optimize paid marketing campaigns across Meta, Google, and other digital platforms. The ideal candidate understands funnel strategies, A/B testing, audience segmentation, and performance analytics to drive measurable growth.

Key Responsibilities

  • Plan and execute
    performance marketing campaigns
    across Meta Ads, Google Ads, TikTok Ads (if applicable), and other digital platforms.
  • Develop and manage
    paid media strategies
    , ensuring alignment with business goals and KPIs.
  • Monitor, analyze, and optimize campaign performance to maximize
    ROAS, CTR, CPL, and conversions
    .
  • Conduct
    A/B testing
    on creatives, audiences, and landing pages for continuous improvement.
  • Perform
    keyword research
    , audience segmentation, and competitor benchmarking.
  • Build and optimize
    sales funnels
    , retargeting strategies, and lookalike audiences.
  • Collaborate with creative and content teams for
    ad copies, visuals, and video concepts
    .
  • Generate
    weekly and monthly performance reports
    with insights and recommendations.
  • Manage
    ad budgets
    across platforms, ensuring efficient utilization and cost control.
  • Stay updated on industry trends, algorithm changes, and new performance tools/features.

Requirements

  • Proven experience with
    Meta Ads Manager
    ,
    Google Ads
    , and basic
    GA4 analytics
    .
  • Strong understanding of
    conversion tracking
    , pixel setup, and event flows.
  • Experience in
    retargeting
    ,
    remarketing
    , and
    funnel optimization
    .
  • Strong analytical mindset with the ability to interpret data and draw actionable insights.
  • Knowledge of SEO basics (plus point).
  • Familiarity with CRM tools, automation workflows, and reporting dashboards is a bonus.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple campaigns and deadlines simultaneously.

Timings
:

  • Monday-Friday 10AM-6PM
  • Saturdays WFH

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