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Social Media Manager

2 weeks ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time $90,000 - $120,000 per year

We are seeking a
dynamic and strategic Social Media Manager
to lead our brand's online presence with
creativity, data-driven insights, and a passion for sports.
This role requires hands-on expertise in managing
Meta, TikTok, and YouTube
, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities:

Strategic Leadership & Growth

  • Develop and execute a
    comprehensive social media strategy
    to enhance brand awareness and engagement.
  • Monitor
    industry trends, competitor activity, and audience behaviour
    to craft instant, impactful content strategies.
  • Oversee and optimize brand presence across
    Meta (Facebook & Instagram), TikTok, and YouTube
    with platform-specific approaches.
  • Manage
    social media teams
    by providing leadership, direction, and ensuring execution aligns with the brand's vision.

Content & Community Management

  • Lead the
    content planning and creation process
    , ensuring a mix of engaging, promotional, and community-driven content.
  • Oversee
    real-time engagement and community interaction
    , fostering a strong and loyal digital audience.
  • Implement an
    always-on approach
    for daily social media activity, ensuring timely responses and trend participation.
  • Ensure
    high-quality multimedia execution
    (videos, graphics, reels, and UGC integration) to enhance brand storytelling.

Influencer & Partnership Management

  • Identify, onboard, and manage
    influencer relationships
    to amplify brand visibility.
  • Develop and maintain
    strategic collaborations
    with athletes, sports influencers, and industry personalities.
  • Oversee influencer-led campaigns, ensuring
    measurable impact and ROI tracking
    .

Performance & Data Analytics

  • Utilize
    social media analytics tools
    to track key metrics and optimize content strategies.
  • Generate
    performance reports
    to evaluate campaign success and audience engagement.
  • Apply
    data-driven insights
    to adjust posting schedules, content formats, and engagement techniques.

Cross-Functional Collaboration

  • Work closely with
    paid media, content, and design teams
    to ensure cohesive brand messaging.
  • Align with
    email marketing teams
    to integrate social strategies into broader digital campaigns.
  • Coordinate with
    website teams
    to maintain banners, tickers, and digital brand consistency.
  • 3-5 years
    of proven experience in
    social media management, with a leadership role in a fast-paced digital environment
    .

Requirements:

  • Experience in
    sports, fitness, or entertainment industries
    is a plus.
  • BBA/MBA or equivalent degree
    in Marketing, Digital Media, or a related field.
  • Strong
    analytical skills
    to interpret data and make informed decisions.
  • Proficiency in social media management tools
    (Hootsuite, Sprout Social, Meta Business Suite, etc.).
  • Excellent
    communication and presentation skills
    for internal and external stakeholder engagement.
  • Experience in
    influencer marketing, content strategy, and audience growth tactics
    .

Preferred Industry Experience:

  • E-commerce / Retail
    – Managing consumer product branding and digital campaigns to drive sales and customer engagement.
  • Sports / Fitness / Apparel
    – Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns.
  • Technology / SaaS / AI
    – Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies.
  • FMCG / CPG
    – Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence.
  • Bedding / Interior Design / Furniture
    – Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions.
  • Real Estate
    – Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies