Lead Generation Specialist

3 days ago

Karachi, Sindh, Pakistan Your App Hero Full time 35,000 - 100,000 per year

We are a custom web & software development company helping businesses with websites, apps, and tailored software solutions. We're looking for an experienced Outbound SDR / Lead Generation Specialist who can run the entire prospecting process from strategy to booked meetings — and also create engaging LinkedIn content to warm up our audience.

Your Role (End-to-End Prospecting)

  • Understand our services and value propositions.

  • Research & define ICP (Ideal Customer Profile).

  • Build targeted lead lists using LinkedIn Sales Navigator and other tools.

  • Execute outreach campaigns (LinkedIn + cold email).

  • Write personalized outreach messages (connection requests, follow-ups, emails).

  • Engage with prospects, handle objections, and keep conversations alive.

  • Create and suggest offers/entry points (e.g., free audits, strategy sessions, wireframe packages).

  • Book qualified meetings for our closer/SDR (you don't attend calls).

  • Share client acquisition strategies/ideas with management.

  • Create LinkedIn posts (short, value-driven content to build trust and engage our network).

  • Post and engage consistently on LinkedIn to warm up audience/connections.

Requirements

  • Proven experience in B2B LinkedIn outreach & cold email lead generation.

  • Strong understanding of ICP targeting & buyer personas.

  • Excellent written English & persuasive copywriting.

  • Experience writing LinkedIn posts or social content for B2B audiences.

  • Familiarity with tools such as LinkedIn Sales Navigator, , Apollo, Lemlist, or similar.

  • Strategic mindset: able to propose acquisition angles, not just execute scripts.

  • Resilient and organized — comfortable handling low response rates and staying consistent.

Job Type: Full-time

Pay: Rs35, Rs100,000.00 per month

Work Location: In person

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