Demand Generation Manager

2 weeks ago

Lahore, Punjab, Pakistan NETSOL Technologies Inc. Full time 900,000 - 1,200,000 per year

About NETSOL:
NETSOL Technologies is at the forefront of providing sophisticated software and services for asset financing and leasing. Our solutions cater to the automotive, equipment, banking, and lending industries with our comprehensive suite of IT services, including software development, AWS consulting, and more.

About the Role:
We are looking for a seasoned Demand Generation Manager to lead our marketing efforts for NFS Ascent, our enterprise-grade solution. This individual will play a critical role in generating Sales Qualified Leads (SQLs), driving opportunities, and contributing to revenue growth. This candidate will report into the Head of Demand Generation.

Key Responsibilities:

  • Develop and execute tailored account-based marketing strategies to build pipeline for NFS Ascent.
  • Collaborate with field marketing managers across global markets (US, China, Europe, Australia, etc.) for event planning and execution.
  • Craft strategies with communications and content teams to elevate brand awareness among target audiences.
  • Partner with product marketing to produce compelling marketing materials, such as whitepapers, webinars, and case studies.
  • Increase awareness of NETSOL's content and products using SEO, email marketing, and advertising on platforms like LinkedIn, Google, and Facebook.
  • Partner with the field marketing team to formulate and manage an industry association marketing strategy.
  • Allocate budgets strategically across marketing initiatives and geographies.
  • Measure and analyze campaign performance, utilizing data analytics tools to optimize results. Regularly engage stakeholders, adapting strategies based on performance data.
  • Perform in-depth market research to guide marketing strategies.
  • Innovate in campaign development to cater to various customer journey stages.
  • Work closely with Sales Development team to nurture MQLs until they are sales ready SQLs.

Qualifications:

  • 5+ years of experience in demand generation, particularly in a B2B, technology, or software environment.
  • 3+ years of hands-on experience with Google Ads, Bing Ads, Facebook, LinkedIn, display, retargeting, and email marketing platforms.
  • Deep understanding of marketing analytics, attribution models, and data-driven decision-making.
  • Hands-on experience with Hubspot, Salesforce, LinkedIn Sales Navigator, and Jira.
  • Excellent analytical and quantitative skills, with a proven ability to turn data into actionable insights.
  • Experienced in building multichannel ABM and demand generation strategies for significant business growth.
  • Knowledge of best practices in demand generation and customer engagement, with a continuous test-and-learn approach.
  • Proficiency in using Jira for campaign and project management.
  • Strong project management abilities, able to work under pressure in a fast-paced environment.
  • Exceptional communication and collaboration skills.

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