Lead Generation Specialist

2 weeks ago

Lahore, Punjab, Pakistan Merchantnetic Full time 70,000 - 120,000 per year

About the Role

Merchantnetic is looking for a
Demand Generation Associate
who can
own our outbound pipeline
across email and Upwork. This is not a data-entry or scraping role — we need someone who knows how to
run full outreach campaigns
, write
winning Upwork proposals
, and generate
qualified conversations
that fuel sales.

You'll be the pioneer for our demand gen engine: experimenting, iterating, and making sure we're not waiting on leads but creating them.

Core Responsibilities

  • Email Outreach Campaigns
  • Build targeted lists (using Apollo, Sales Navigator, etc.).
  • Write & send cold email sequences with personalization and follow-ups.
  • Track open, reply, and conversion rates — optimize campaigns to improve performance.
  • Upwork & Freelance Platforms
  • Actively scan Upwork/Fiverr for relevant projects.
  • Write custom proposals that address client pain points (no copy-paste).
  • Follow up with prospects and convert proposals into calls or deals.
  • Multi-Channel Prospecting
  • Use LinkedIn outreach (connection notes, follow-ups, engagement) to warm up leads.
  • Test new channels (RFP sites, niche job boards, LinkedIn groups) to expand pipeline sources.
  • Ownership & Reporting
  • Run campaigns independently — not waiting for scripts or templates.
  • Report weekly on leads generated, responses, and opportunities created.
  • Suggest improvements in outreach strategy and experiment with messaging.

Required Skills & Experience

  • Proven hands-on experience
    in running
    cold email campaigns
    (not just scraping lists).
  • Strong
    Upwork bidding record
    — knows how to write tailored, client-focused proposals that win.
  • Familiarity with tools like
    Apollo, LinkedIn Sales Navigator, Instantly/Smartlead, Hunter, Skrapp
    .
  • Experience in
    list building + email validation
    .
  • Good written English for professional proposals and outreach.
  • Knows how to
    track KPIs
    (open rates, replies, conversion to meetings).
  • Self-starter: can design and execute campaigns without micromanagement.

Nice to Have (Bonus)

  • Experience in
    staff augmentation or long-term retainers
    (not just one-off projects).
  • Familiarity with
    partnership development
    (agency collaborations, outsourcing deals).
  • Exposure to managing
    multiple Upwork profiles
    or scaling account visibility.

What You Get

  • A base salary (discussed during offer stage).
  • Commission on every closed-won opportunity you source.
  • Direct mentorship from Merchantnetic's founders (10+ years in SaaS and digital sales).
  • The chance to pioneer Merchantnetic's demand gen engine and shape future strategy.
  • Growth path: evolve into
    Partnerships Manager / Growth Strategist
    as we scale.


Bottom Line:

We're not hiring a scrapper. We're hiring someone who can
think, execute, and optimize demand generation campaigns
— from cold emails to Upwork bids — and bring in real opportunities.

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