Google/Meta Ads and PPC Specialist

5 days ago

Lahore, Punjab, Pakistan 4nodes Technologies Full time 600,000 - 720,000 per year

Position: Google/Meta Ads and PPC Specialist

Location: Tajpura Scheme, Canal Road

Type: Full-time

Department: Marketing

About Us:

4Nodes Technologies is an IT-based company. We are dedicated to delivering outstanding results for our clients through data-driven marketing strategies and cutting-edge technology. Join our dynamic team and help us shape the future of online advertising

Job Overview:

We are seeking a detail-oriented and motivated Associate Google/Meta Ads and PPC Specialist to support our digital marketing efforts. This role involves managing and optimizing pay-per-click (PPC) campaigns across Google Ads and Meta platforms, analyzing performance metrics, and contributing to overall advertising strategies to drive traffic and conversions.

Key Responsibilities:

  • Assist in the creation, management, and optimization of Google Ads and Meta ad campaigns.
  • Conduct keyword research and competitive analysis to identify opportunities for growth.
  • Monitor campaign performance and generate reports on key metrics, including impressions, clicks, conversions, and ROI.
  • Collaborate with the marketing team to develop compelling ad copy and creative assets.
  • Implement A/B testing strategies to optimize ad performance.
  • Analyze data and make recommendations for campaign adjustments to improve results.
  • Stay updated on industry trends and best practices in PPC advertising.
  • Support the development of landing pages and other assets to enhance conversion rates.
  • Help manage budgets and ensure efficient allocation of ad spend.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • 0-1 years of experience in Google Ads and/or Meta advertising (internships included).
  • Familiarity with PPC best practices and digital marketing principles.
  • Basic knowledge of Google Analytics and tracking tools.
  • Strong analytical skills and the ability to interpret data effectively.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational skills and the ability to manage multiple tasks.
  • Proficiency in Microsoft Excel or Google Sheets; experience with data visualization tools is a plus.

Preferred Skills:

  • Google Ads and/or Meta Ads certifications.
  • Experience with remarketing and retargeting campaigns.
  • Understanding of SEO principles and how they integrate with PPC strategies.

Job Type: Full-time

Pay: Rs50, Rs60,000.00 per month

Application Question(s):

  • Current Salary/ Salary Expectations?
  • Software House Experience?

Education:

  • Bachelor's (Required)

License/Certification:

  • Presence in Lahore and able to come office in Tajpura (Required)

Location:

  • Lahore (Required)

Work Location: In person

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