Content Marketing

At Fivestaff, our mission is to unlock the potential of talent by connecting them with meaningful work that drives real impact — for businesses, communities, and the individuals themselves. We believe great work isn't bound by borders, and that empowering people to contribute from where they are can transform lives and shape a better future for all.

We partner with global businesses to provide high-performing, full-time remote teams who are strategic, skilled, and ready to make a difference.

About the Role

We're looking for a highly specialized Content Marketing & SEO Lead with deep experience in Real Estate, SaaS, FinTech/BNPL or PropTech. In this role, you'll own the full organic growth strategy from technical SEO and keyword strategy to content planning, creation, and distribution. You'll balance hands-on execution with strategic leadership, building a content engine that drives authority, visibility, and qualified leads.

If you thrive at the intersection of content, SEO, and growth blending analytical rigor with creative storytelling, this role is for you.

Your Key Responsibilities

Content Strategy & Execution

• Develop and lead content strategy tailored to fintech and proptech audiences (investors, tenants, agents, developers, customers).
• Create and manage editorial calendars covering blogs, landing pages, whitepapers, case studies, and thought leadership pieces.
• Write and edit high-quality, SEO-optimized content; collaborate with writers, designers, and SMEs where needed.
• Ensure brand voice consistency and compliance with regulated industry standards.

SEO Leadership

• Own technical SEO: site audits, Core Web Vitals, schema markup, crawl/indexing optimization, and backlink strategy.
• Conduct deep keyword research and competitor analysis to identify growth opportunities.
• Collaborate with product, design, and dev teams to ensure SEO best practices are integrated across platforms.
• Monitor SERP performance and implement strategies to improve rankings and domain authority.

Performance & Analytics

• Define KPIs across traffic growth, lead generation, domain authority, and organic conversions.
• Leverage tools like Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and SurferSEO.
• Build dashboards and deliver clear reporting on performance, insights, and recommendations.

Growth & Distribution

• Repurpose content across email, LinkedIn, industry forums, and PR opportunities.
• Partner with PR, influencer, and industry networks to amplify reach.
• Experiment with content formats (video, infographics, podcasts) for audience engagement.

What You'll Need to Bring

• 4–8 years of hands-on content marketing and SEO experience in fintech, proptech, marketplaces, E-commerce, real estate, or app-based businesses.
• Proven ability to design and execute SEO + content strategies that drive measurable organic growth.
• Strong technical SEO skills (Core Web Vitals, site architecture, schema, backlinks).
• Exceptional writing and editing skills in English, with the ability to create long-form and conversion-focused content.
• Proficiency with SEO and analytics tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog, SurferSEO).
• Strong project management and stakeholder collaboration skills.
• Experience working with regulated industries and international audiences is a plus.

You'll Thrive Here If You

• Love blending technical SEO and creative content to build growth engines.
• Take full ownership and pride in your work.
• Can quickly learn and adopt new tools, including AI-powered platforms.
• Enjoy collaborating cross-functionally while also being hands-on.

What We Offer

• A full-time, long-term remote role with global exposure.
• Excellent compensation package
• Health coverage.
• Supportive, respectful, and growth-focused team culture.
• Real impact and visibility beyond borders.

Important Details

• This is a full-time remote position based in Pakistan.
• Working hours align with UAE time zone (~10AM to 7PM Pakistan time).
• You'll be employed by Fivestaff Pakistan and work closely with one of our client companies.