Social Media

2 weeks ago

Karachi, Sindh, Pakistan Petra Brands Full time 1,800,000 - 3,000,000 per year

Job Title: Social Media & Influencer Marketing Specialist
Location: Remote
Experience Required: 3-6 years in social media or marketing roles
Employment Type: Full-Time

About the Role

Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships.

Key Responsibilities
  • Manage and curate content for the company's social media channels to enhance engagement and grow our audience.
  • Develop and implement influencer marketing campaigns that align with brand objectives.
  • Identify and collaborate with relevant influencers and brand advocates.
  • Conduct market research to identify trends and competitor strategies in social media and influencer marketing.
  • Analyze campaign performance using metrics and analytics tools and provide regular reports.
  • Assist in creating marketing material, including graphics, videos, and blog content.
  • Engage with the online community by responding to comments and messages.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-6 years of experience in social media management, influencer marketing, or digital marketing.
  • Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape.
  • Creative mindset with excellent writing and editing skills.
  • Proficiency in social media analytics and management tools.
  • Strong interpersonal skills with the ability to build relationships with influencers and partners.

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