Email Marketing Executive

1 day ago

Lahore, Punjab, Pakistan Digixvalley Full time 900,000 - 1,200,000 per year

We are looking for an 
Email Marketing Executive
 to lead and execute our email marketing strategies to drive user engagement, nurture leads, and increase conversions for our SaaS products. The ideal candidate will have strong experience in SaaS email marketing, automation, segmentation, and performance analytics.

Key Responsibilities :

  • Develop and implement comprehensive 
    email marketing strategies aligned with SaaS business goals.
  • Plan, design, and execute 
    targeted email campaigns
     for 
    customer acquisition, onboarding, retention, upselling,
     and 
    renewals.
  • Manage 
    email marketing automation workflows (drip campaigns, behavioral triggers, re-engagement).
  • Analyze campaign performance, generate reports, and optimize based on key metrics such as open rates, 
    CTR, conversions
    , and 
    churn reduction.
  • Conduct 
    A/B testing
     for 
    subject lines, content, layouts, CTAs
    , and 
    send times to maximize performance.
  • Collaborate with Product Marketing, Content, Design, and Sales teams for cohesive messaging.
  • Ensure email templates are responsive, brand-compliant, and optimized for deliverability.
  • Manage subscriber lists, segmentation, and data hygiene practices.
  • Stay updated with email marketing trends, 
    SaaS customer journeys
    , and compliance regulations 
    (GDPR, CAN-SPAM).

Requirements :

  • Bachelor's degree in 
    Computer Science
    , Marketing, Business, or a related field.
  • 2+ years of experience in email marketing
    , with at least 
    1.5+ years managing SaaS product campaigns
    .
  • Strong understanding of 
    SaaS customer lifecycles
     and 
    B2B marketing funnels.
  • Proficiency in email marketing tools such as 
    HubSpot, Mailchimp, ActiveCampaign, Marketo
    , or similar platforms.
  • Experience with 
    CRM integrations, segmentation
    , and 
    automation workflows.
  • Excellent analytical skills and ability to derive insights from data to optimize campaigns.
  • Strong 
    copywriting
     and 
    editing
     skills for clear, persuasive messaging.
  • Knowledge of 
    email deliverability
     best practices and 
    legal compliance standards.
  • Leadership skills to mentor junior team members and coordinate with cross-functional stakeholders.

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