Digital Marketing Manager

5 days ago

Karachi, Sindh, Pakistan Square One Mall Full time 900,000 - 1,200,000 per year

Company Description

Experience limitless shopping, entertainment, and dining at Square One Mall, a vibrant retail destination. The mall brings together the best brands and unforgettable experiences under one roof. Our goal is to provide exceptional service and a diverse range of offerings to our visitors. Square One Mall aims to be a premier destination for retail therapy, dining, and entertainment.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager based in Karāchi. The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, managing social media campaigns, generating leads, and analyzing web traffic. They will create and manage content, oversee marketing campaigns, and collaborate with internal teams to enhance the mall's digital presence.

Brief Job description;

  • Develop and implement a comprehensive digital marketing strategy aligned with the mall's marketing and footfall objectives.
  • Manage the mall's online presence along with monthly content calendar for social media platforms.
  • Create engaging, creative posts for mall and tenant sales coverage (images, videos, reels, stories) in coordination with the agency along with a strong eye on online community.
  • Ensure consistent brand tone and visual identity across all digital channels and website. Improve website SEO and user experience.
  • Conceptualise creative campaigns, influencer/bloggers collaborations, and mall storytelling ideas. Build strong relationships with tenants to promote their brands digitally.
  • Plan and execute paid ad campaigns on Meta, Google, YouTube, TikTok and any other digital platform to increase visibility and footfall.
  • Optimise ad performance through A/B testing, audience targeting, and data analysis.
  • Support offline events through digital amplification.
  • Track and report performance across all digital channels.

Requirements (Qualifications & Skills)

  • Bachelor's or Master's degree in Marketing, Digital Media, or a related field.
  • 3–5 years of experience in digital marketing (retail, mall, or FMCG industry or agency preferred).
  • Strong understanding of social media platforms, paid ads, and analytics tools.
  • Creative mindset with the ability to think visually and strategically.
  • Excellent communication and writing skills.
  • Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, and Canva/Adobe tools (preferred).
  • Team player with project management skills and the ability to handle multiple campaigns.

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