Search Engine Optimization Specialist

6 days ago

Lahore, Punjab, Pakistan Citrok Full time 70,000 - 120,000 per year

Updated Job Description: SEO Expert for E-Commerce BrandsJob Description:

We are seeking a highly skilled and experienced 
SEO Expert

to optimize and enhance the online presence of our Shopify e-commerce brands. As a key member of our team, you will implement advanced SEO strategies to drive organic traffic, increase search engine rankings, and boost sales for our Shopify stores. This role also requires expertise in 
Google Ads

, 
Facebook Ads

, 
Hotjar

, and 
Klaviyo email marketing

, alongside a strong understanding of 
Middle Eastern culture

to effectively tailor strategies for this demographic.

Responsibilities:


• Conduct comprehensive SEO audits of Shopify stores to identify opportunities for improvement.


• Develop and implement advanced on-page and off-page SEO strategies tailored for e-commerce.


• Optimize product listings, metadata, alt text, and URLs for maximum search engine visibility.


• Perform keyword research and competitor analysis to identify growth opportunities.


• Monitor and analyze site performance using tools like Google Analytics, Google Search Console, SEMrush, and Hotjar.


• Collaborate with content creators to ensure SEO-friendly blogs, product descriptions, and marketing materials.


• Build and manage backlink strategies to improve domain authority and search rankings.


• Strategize and optimize 
Google Ads

and 
Facebook Ads

campaigns to complement SEO efforts and drive targeted traffic.


• Develop and manage 
Klaviyo email marketing campaigns

, including segmentation, automation, and analytics, to engage customers and drive conversions.


• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.


• Understand and incorporate cultural nuances of the Middle Eastern market into SEO, advertising, email marketing, and CRO strategies.

Requirements:


•
Fluent verbal English communication skills

for effective collaboration with merchants and team members.


• Proven experience as an SEO expert specializing in 
Shopify e-commerce stores

.


• Strong knowledge of the Shopify platform's capabilities and limitations for SEO.


• Expertise in 
Google Ads

, 
Facebook Ads

, and 
Hotjar

for a data-driven optimization approach.


• Experience in 
Klaviyo email marketing

, including campaign creation, automation, and performance analysis.


• Expertise in 
CRO (Conversion Rate Optimization)

for improving site performance and sales.


• High-level understanding of 
Middle Eastern culture

to create culturally resonant and effective strategies.


• Self-motivated with a proven ability to manage multiple projects and meet deadlines.

Note:

Applicants who do not meet the English communication requirement should not apply.

We're looking for a driven professional who is passionate about e-commerce and SEO, with the technical expertise and cultural insights needed to make a significant impact. If you fit this profile, we'd love to hear from you

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