Digital Media Assistant
3 days ago
Location: Islamabad
Job Type: Full Time
Experience: 2–3 Years
Education: Minimum Intermediate; relevant certifications preferred
Job Description
Rastgar Engineering — a leading manufacturer and global exporter of heavy-duty truck and trailer components — is looking for a Digital Media Assistant to join our media and marketing team.
This role is ideal for someone who's skilled in website SEO, AI-powered content creation, and Google Analytics, and can use these tools to improve online visibility, website performance, and customer tracking.
Key Responsibilities:
- Create and publish AI-generated web content using tools like ChatGPT or Jasper
- Manage website updates using WordPress, Wix, or other CMS platforms
- Conduct on-page SEO (meta tags, internal links, keyword optimization)
- Track and analyze visitor data using Google Analytics (GA4) and Search Console
- Set up customer tracking via Meta Pixel, Google Tag Manager, or Hotjar
- Monitor user behavior, bounce rate, and traffic sources
- Support campaign tracking through UTM links and goal setup
- Assist in creating visually appealing layouts using Canva or similar tools
Skills Requirement:
- SEO (on-page & technical basics)
- AI Content Tools (ChatGPT, Jasper, etc.)
- Google Analytics & Search Console
- Website Builders (WordPress, Wix, etc.)
- Tracking Tools (UTM, GTM, Pixel)
- Canva / Graphic Support
- Reporting / Dashboards
Job Type: Full-time
Education:
- Intermediate (Preferred)
Experience:
- media, digital marketing, or content creation: 3 years (Preferred)
Work Location: In person
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