Digital Media Buyer

6 days ago

Islamabad, Islamabad, Pakistan Softify technologies Full time 900,000 - 1,200,000 per year

Media Buyer Job Description

A Media Buyer is a crucial professional in the advertising industry responsible for purchasing advertising space and time across various media channels to effectively reach target audiences. Their primary goal is to ensure that advertising messages are seen and heard by the right people, at the right times, and at the most cost-effective rates possible .

Required Skills and Qualifications

  • Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

  • Experience: Proven experience in media buying or related roles, with digital media experience preferred.

  • Analytical and Strategic Thinking: Ability to analyze data and develop effective media strategies.

  • Negotiation and Communication: Excellent negotiation and communication skills for dealing with media vendors and clients.

  • Technical Proficiency: Familiarity with media buying software, analytics tools (like comScore), and platforms (Google Ads, Meta Ads).

  • Organizational Skills: Strong multitasking and organizational abilities to manage multiple campaigns.

  • Certifications: Certifications like Certified Media Buyer (CMB) or Google Ads Certification can be advantageous.

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Job Type: Full-time

Work Location: In person

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