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Digital Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan Thokmandee Full time $50,000 - $80,000 per year

About Us

is a fast-growing B2B multivendor wholesale marketplace that connects buyers and sellers across the EU. We help sellers , brands, manufacturers, and distributors, expand their reach with full logistics support, secure payments, and access to qualified buyers. At the same time, buyers such as HoReCa, retailers, and shops enjoy flexible payment options, competitive pricing, and a wide range of products.

We actively promote our vendors, support our buyers, and create real growth opportunities for businesses of all sizes. We're now looking for a creative, data-driven
Digital Marketing Specialist

to join our team and help drive the next phase of our journey in transforming B2B e-commerce.

Job Description:

  • Develop and execute multi-channel marketing strategies across Facebook, Instagram, LinkedIn, TikTok, Google, and email to grow brand awareness, generate leads, and increase conversions.
  • Build structured marketing funnels to attract, nurture, and convert both buyers and sellers.
  • Plan, automate, and optimize email campaigns (newsletters, drip flows, onboarding) to nurture leads.
  • Lead and coordinate with internal teams including SEO, content writing,and sales to ensure marketing activities align with business goals.
  • Manage SEO, SEM, and paid ad campaigns across Meta Ads Manager, Google Ads, and LinkedIn.
  • Analyze digital performance using Google Analytics, Zoho, and platform insights; track KPIs and optimize campaigns based on data.
  • Guide content strategy across blogs, social media, email, and other channels; plan creative formats (static posts, carousels, reels, videos).
  • Audit existing digital presence to ensure brand consistency across all social media platforms .
  • Improve conversion funnels, customer engagement, and retention through data-driven strategies and A/B testing.
  • Ultimately drive
    qualified leads, sales conversions, and meaningful growth

across the Thokmandee platform.

What We're Looking For

  • 3-5 years of Proven experience in B2B, SaaS, or

multivendor marketplace environments.
- Practical Hands-on experience in SEO, paid ads, analytics, and

and email marketing/automation tools (e.g., Zoho Campaigns,)
- We're looking for someone who is presentable, communicates well, maintains a professional attitude, and can think strategically with clear written and verbal communication skills.
- Ability to bring creativity while maintaining clear processes.
- Familiarity with CRM software Zoho CRM and basic graphic design skills (e.g., Canva or Adobe Creative Suite) is a plus
- Knowledge of multiple languages is a plus.

Ready to Join Us?

If you're passionate about digital marketing, driven by growth, and excited to make an impact, we'd love to hear from you. Apply now and help shape the future of B2B e-commerce at

How to Apply

Send your CV and a short cover letter to

Subject:
Application for Digital Marketing Specialist along with your FULL NAME.

NOTE: Only candidates residing in Lahore will be considered.