Amazon Brand Manager
6 days ago
Livaclean is a fast-growing US-based eCommerce company specializing in skincare and healthcare products that nourish your soul. Were a global remote team driven by positivity, growth, and high performance.
Role OverviewWere hiring a data-driven Amazon Brand Manager to support our two Amazon Account Managers across the USA, Canada, and Europe.
While our team manages launches, titles, bullets, and PPC, your core focus will be CVR (Conversion Rate) Optimization to accelerate growth across our 75+ SKUs.
1. Listing Optimization & CVR Split Testing
- Coordinate CVR optimization tests with team leads at least annually per listing.
- Manage A/B testing for main images, titles, bullets, and Enhanced Brand Content (EBC).
- Analyze results, track performance, and maintain before/after reports in ClickUp.
- Periodically review the Amazon Storefront (every 2 months) for design and content updates.
2. Creative Coordination
- Research and brief internal graphic designers for main/secondary images and EBCs.
- Analyze customer reviews and competitors to refine visuals and messaging.
- Draft graphics briefs for PPC ad visuals and headline images.
- Utilize polling tools (e.g., Intellivly) to validate design decisions.
3. Copywriting & Content Optimization
- Write compelling titles, bullets, and listing copy aligned with brand voice.
- Optimize backend keywords, search terms, and product descriptions.
- Use DataDive for keyword research and customer avatar insights.
- Analyze returns and Voice of Customer reports to refine listing content.
- Stay updated on Amazon guidelines (e.g., claims, restricted words).
- Audit listings for consistency in brand tone, logo, and style.
4. Coupon, Pricing & Offer Testing
- Test different coupon types (e.g., $1 off, 10% off, Subscribe & Save).
- Monitor price changes, promotions, and outlet deals for performance impact.
- Recommend competitive pricing and quantity discount strategies.
- Suggest virtual bundles or larger packs based on order data patterns.
5. Research & Reporting
- Conduct SQP (Search Query Performance) analysis monthly or quarterly.
- Compare CTR and CVR rates with top 10 competitors to find improvement areas.
- Prepare testing reports, performance analyses, and optimization summaries.
6. Team Coordination & Project Management
- Collaborate with account leads, graphic designers, and the marketing team.
- Track all tasks and projects using ClickUp (or similar tools).
- Follow up with team members to ensure timely completion of deliverables.
- Maintain SOPs for recurring optimization processes.
- Identify process bottlenecks and propose workflow improvements.
Required:
- 2+ years of experience as an Amazon Brand/Account Manager.
- Proven record in CVR optimization and A/B testing.
- Strong copywriting and creative brief management skills.
- Experience managing design projects or creatives (2+ years).
- Proficiency in ClickUp, Asana, Google Workspace, Slack, etc.
- Excellent English communication (written & verbal).
- Highly organized, proactive, and detail-oriented.
- Tech-savvy and capable of working independently.
- Salary: Paid bi-monthly
- Remote & Flexible: Fully remote role, flexible hours after 30 days (some CST overlap).
- Bonuses: Performance-based end-of-year bonus (up to 1 months salary).
- Culture: Non-micromanaged, autonomy-driven.
Join Livaclean and help us turn data into impact by optimizing listings that inspire, convert, and grow our global brand.
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