
PPC Specialist
2 weeks ago
Job Title
: PPC Specialist
Location
: DHA, Karachi (Office-based)
Employment Type
: Full-time
About the Role
As a PPC Specialist, you'll manage and optimize paid search campaigns across Google, Bing, and other platforms to deliver outstanding results for clients. You'll play a key role in campaign strategy, execution, and performance analysis, working closely with account managers, creatives, and clients directly. This is a fast-paced, analytical role where you'll be empowered to drive measurable growth through paid channels.
Key Responsibilities
- Plan, launch, and manage PPC campaigns (Google Ads, Bing, YouTube etc.)
- Conduct keyword research, ad copywriting, and A/B testing
- Analyse campaign data and provide actionable insights to improve ROI
- Monitor performance, adjust bids, and optimise campaign structure
- Report results to clients and internal stakeholders
- Collaborate with content, SEO, and web teams to align strategy
Requirements:
- 3+ years' experience managing PPC campaigns (agency or client-side)
- Proven success running and optimising Google Ads campaigns
- Strong analytical skills and familiarity with tools like Google Analytics, Data Studio, and Excel
- Excellent written and verbal communication skills
- Google Ads certification (preferred)
- Experience with Microsoft Ads, Meta Ads, or other paid channels is a plus
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