PPC Specialist

2 weeks ago

Karachi, Sindh, Pakistan Laraib Rabbani Full time 600,000 - 1,200,000 per year

A reputed firm is hiring for two roles. They have asked me to help with the hiring.

PPC Specialist – E-Book Niche

We are seeking a results-driven
PPC Specialist
with a proven track record in the
e-book and digital publishing industry
. The ideal candidate has hands-on experience running paid campaigns on Google Ads, Meta Ads, TikTok, Amazon Ads, and other performance channels, specifically geared toward selling e-books and growing digital readership.

Responsibilities

  • Plan, launch, and optimize paid campaigns (Google Search, Display, Shopping, Meta, TikTok, Amazon Advertising).
  • Conduct keyword research, audience targeting, and competitive analysis tailored to the e-book market.
  • Develop
    A/B tests
    for ad creatives, landing pages, and funnels to maximize CTR and conversion rates.
  • Track KPIs: ROAS, CPA, CPC, conversions, and lifetime customer value.
  • Integrate campaigns with
    email, affiliate, and retargeting strategies
    for multi-channel impact.
  • Provide weekly reports with actionable insights and scaling strategies.

Requirements

  • Minimum 2–3 years of PPC experience (preferably in e-books, publishing, or info products).
  • Strong analytical and data-driven mindset with tools like Google Analytics, Looker Studio, SEMrush, Ahrefs.
  • Demonstrated success in scaling campaigns profitably.
  • Excellent copywriting and ad-creative testing skills.

E-Book Upseller – $10K+ Revenue Scaling

We are looking for an
E-Book Upseller
with a sharp understanding of
digital funnels, cross-selling, and high-ticket offers
to take our e-book business from base sales to $10k+ monthly. This role is for a performance-oriented marketer who knows how to
increase AOV (Average Order Value) and LTV (Lifetime Value)
through upsells, bundles, and smart offers.

Responsibilities

  • Create and manage upsell funnels (post-purchase, one-click upsells, bundles, order bumps).
  • Design pricing strategies and limited-time offers to maximize conversions.
  • Collaborate with PPC, email marketing, and affiliate teams to integrate upsell flows.
  • Build
    automation flows
    via tools like Klaviyo, ConvertKit, or Zapier.
  • Test landing pages, checkout flows, and product positioning to increase attach rates.
  • Drive customers toward subscriptions, memberships, or premium editions.

Requirements

  • Experience in
    digital product upselling
    (ebooks, courses, SaaS, or info products preferred).
  • Strong knowledge of funnel builders (ClickFunnels, ThriveCart, WooCommerce, Shopify, etc.).
  • Proven history of
    scaling offers past $10K/month in sales
    .
  • Excellent understanding of consumer psychology and persuasive marketing.

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