Senior Content Writer

5 days ago

Lahore, Punjab, Pakistan Vertex IT Solutions Full time 900,000 - 1,200,000 per year

We are seeking an experienced and creative
Senior Content Writer
to lead the development of high-quality, engaging, and impactful content across multiple platforms. The ideal candidate will have a proven track record in content strategy, storytelling, and digital marketing, with the ability to craft compelling copy that aligns with business goals and resonates with target audiences.

Key Responsibilities

  • Develop and execute content strategies aligned with brand objectives and marketing campaigns.
  • Write, edit, and proofread high-quality content for websites, blogs, social media, case studies, newsletters, email campaigns, and other digital/print materials.
  • Collaborate with cross-functional teams (marketing, product, design, and sales) to create content that supports business initiatives.
  • Conduct in-depth research on industry-related topics, competitors, and trends to produce relevant and authoritative content.
  • Ensure content is SEO-optimized, engaging, and aligned with brand voice and guidelines.
  • Oversee the content calendar and ensure timely delivery of all content assets.
  • Mentor and guide junior content writers, providing constructive feedback and ensuring quality standards.
  • Analyze content performance metrics, generate insights, and suggest improvements for future strategies.
  • Adapt content for different formats such as blogs, whitepapers, video scripts, and social media posts.
  • Maintain consistency in tone, style, and messaging across all content platforms.

Required Skills & Qualifications

  • Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field.
  • 4+ years of experience in professional content writing, preferably in the IT, SaaS, or digital marketing industry.
  • Strong expertise in content strategy, storytelling, and digital marketing.
  • Excellent writing, editing, and proofreading skills with attention to detail.
  • Proficiency in SEO best practices, keyword research, and content optimization tools (e.g., SEMrush, Ahrefs, Yoast).
  • Familiarity with content management systems (CMS) such as WordPress or HubSpot.
  • Ability to handle multiple projects under tight deadlines with strong organizational skills.
  • Experience mentoring or leading junior writers is a plus.
  • Strong communication and collaboration skills.

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