Performance Marketing Expert

6 days ago

Islamabad, Islamabad, Pakistan AIO Full time

About The Role
We are seeking a highly skilled Performance Marketing Expert with 4–5 years of hands-on experience in running, managing, optimizing, and scaling paid campaigns across digital platforms. The ideal candidate is data-driven, analytical, creative with ad messaging, and confident in managing end-to-end performance funnels.

What will be your responsibilities?
Paid Campaign Management

  • Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Yelp and other relevant platforms.
  • Perform A/B testing on ad creatives, messaging, audience targeting, and landing pages.
  • Set up conversion tracking, events, and pixels.
  • Maintain monthly, weekly, and daily performance dashboards.
  • Scale campaigns profitably by monitoring ROAS, CPA, CTR, and conversion metrics.

Funnel Optimization & Strategy

  • Build full-funnel performance strategies (awareness → consideration → conversion → retention).
  • Optimize landing pages and ensure the campaign-to-landing-page experience is seamless.
  • Conduct competitor analysis and market research to identify growth opportunities.
  • Suggest improvements to creatives, offers, and user journeys.

Analytics & Reporting

  • Monitor campaign performance using Google Analytics, Ads Manager, Looker Studio, Yelp Ad Manager and platform dashboards.
  • Generate insights from data to improve targeting, messaging, and budget allocation.
  • Prepare weekly and monthly performance reports.

Creative Collaboration

  • Work with designers to create high-performing ad creatives.
  • Ensure all creatives follow platform best practices and guidelines.

Budget & Billing Management

  • Manage monthly budgets effectively with strategic bidding.
  • Forecast campaign spend and expected returns.
  • Conduct daily optimization to maintain efficiency.

What are we looking for, and what does it require to be the right fit for this role?

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4–5 years of performance marketing experience with 1-2 years of experience in managing a team.
  • Proven experience in managing Meta Ads, Google Ads, Yelp Ads, and one additional platform (TikTok, LinkedIn, Snapchat, or Programmatic).
  • Strong understanding of marketing funnels, attribution models, and customer acquisition.
  • Ability to analyze data and convert insights into strategies.
  • Hands-on with tools: Google Analytics, Tag Manager, Meta Business Manager, and tracking setups.
  • Basic understanding of SEO, content marketing, and CRM funnels is a plus

Why Join AIO?
Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their business. Our platform combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.

We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.

We are laser focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world class, up-and-coming Silicon Valley funded startup.

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