Marketing Automation Associate

2 days ago

Karachi, Sindh, Pakistan KNOATIV Full time 500,000 - 1,500,000 per year
Introduction

Were building the future of customer engagement through data, personalization, and automation. Our culture values curiosity, creativity, and a growth mindset every challenge is a chance to learn, every idea can spark transformation, and every individual contributes to meaningful impact.

About the Role

As a Marketing Automation Associate, youll support the design and execution of campaigns that engage customers across multiple channels including email, WhatsApp, push, and in-app. Youll work closely with marketing, product, and data teams to deliver meaningful customer experiences powered by tools like Braze and Tealium.

This is a great opportunity for someone with a foundation in digital or email marketing who wants to grow into CRM and automation. Youll learn how data, segmentation, and personalized journeys come together to drive engagement and retention.

Key Responsibilities

  • Assist in building and optimizing campaigns in Braze across email, push, and in-app channels.

  • Support segmentation and audience targeting using Tealium CDP or similar tools.

  • Monitor and report on campaign performance (open rates, CTR, conversions).

  • Help design automated workflows based on customer behavior and lifecycle stages.

  • Collaborate with cross-functional teams to ensure campaigns align with business goals.

  • Stay curious about emerging CRM, marketing automation, and personalization trends.

What Youll Achieve

  • Hands-on experience with global marketing automation and CRM tools.

  • A deeper understanding of customer engagement, retention, and lifecycle marketing.

  • Visible impact through data-driven, personalized campaigns.

  • Professional growth toward becoming a CRM & Marketing Automation Specialist.

What You Bring

  • 1 and 2 years of experience in digital marketing, email marketing, or CRM.

  • Familiarity with tools like Braze, Tealium, HubSpot, Mailchimp, or similar platforms.

  • Strong analytical and reporting mindset comfortable interpreting campaign data.

  • Eagerness to learn automation workflows, customer segmentation, and lifecycle design.

  • A collaborative attitude and passion for improving customer experiences.

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