Manager Marketing

2 weeks ago


Lahore, Punjab, Pakistan TM RUBBER Pvt. Ltd. Full time 1,500,000 - 3,000,000 per year

Develop and implement annual marketing plans for the Frozen Foods category, aligned with business objectives.

Lead brand positioning, communication strategy, and activation plans to build brand equity and awareness.

Conduct market research, consumer insights analysis, and competitor benchmarking to identify trends and opportunities.

Manage new product development (NPD) and innovation pipeline, from ideation to launch.

Plan and execute ATL & BTL campaigns (TV, digital, outdoor, activations, in-store promotions).

Collaborate with sales and trade marketing teams to develop effective trade programs and ensure strong visibility in modern trade and general trade channels.

Manage agency relationships (creative, media, digital, activation) for campaign development and execution.

Monitor brand performance, category growth, market share, and ROI on marketing investments.

Job Type: Full-time

Pay: From Rs200,000.00 per month

Education:

  • Master's (Preferred)

Experience:

  • frozen Food indutry : 6 years (Preferred)

Work Location: In person



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