
Manager Marketing
2 weeks ago
Develop and implement annual marketing plans for the Frozen Foods category, aligned with business objectives.
Lead brand positioning, communication strategy, and activation plans to build brand equity and awareness.
Conduct market research, consumer insights analysis, and competitor benchmarking to identify trends and opportunities.
Manage new product development (NPD) and innovation pipeline, from ideation to launch.
Plan and execute ATL & BTL campaigns (TV, digital, outdoor, activations, in-store promotions).
Collaborate with sales and trade marketing teams to develop effective trade programs and ensure strong visibility in modern trade and general trade channels.
Manage agency relationships (creative, media, digital, activation) for campaign development and execution.
Monitor brand performance, category growth, market share, and ROI on marketing investments.
Job Type: Full-time
Pay: From Rs200,000.00 per month
Education:
- Master's (Preferred)
Experience:
- frozen Food indutry : 6 years (Preferred)
Work Location: In person
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