Assistant Manager BTL

7 days ago


Lahore, Punjab, Pakistan Tapal Tea (Pvt.) Ltd. Full time 900,000 - 1,200,000 per year

Assistant Manager BTL ( Lahore )

Location:
Lahore, Punjab (PK)

Purpose of the Job
: The role is responsible for managing and executing marketing activities, including in-store promotions, outdoor campaigns, and events.

Job Description:

  • Execution, Monitoring and follow-up with agencies regarding Mega BTL & Activation Projects for all brands.
  • Monitor the in-store category captain program in Key Retail Outlets of the region and define the issues for its smooth operation
  • Managing and participate in maximum events to build brand equity
  • Monitoring all Outdoor Media Campaigns
  • Responsible for BTL activities on ground execution and back checking of outdoor media campaigns
  • Regional custodian for Brand KPIs (TOM, penetration and consideration)
  • Monitoring of all In-Store BTL Activities (LMT & IMT) driving customer conversion and retention.
  • Timely communication of Regular Event Sponsorship / Mela Sponsorship or any other key marketing opportunity
  • Conduct timely Post Audit of all BTL activations and Outdoor Campaigns and report promptly
  • Reporting of all Competitor activities and initiatives (Market Intel)

Qualification

  • Minimum Bachelor's degree in relevant field
  • Candidates should have at least 4 years of relevant work experience, preferably within FMCG industry

Skills & Competencies:

  • Interpersonal and Communication Skills
  • Stakeholder Management
  • Negotiation Skills
  • Team Player

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