Market information Associate

2 weeks ago

Lahore, Punjab, Pakistan Systems Limited Full time

Systems Limited is looking for a Marketing Information Associate. The role focuses on providing data-driven insights, monitoring market and commercial performance, and supporting strategic decision-making through accurate reporting and analysis

ACCOUNTABILITIES:

  • Analyse the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support Forecast changes with local economic environment changes and their impact on BAT's and competitor's business KPIs
  • Understand factors that drive business performance and inbuild to short term sales/demand plan
  • Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
  • Support with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
  • Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
  • Interpret and evaluate BAT performance in the light of competitor activities to support strategic and tactical decision-making
  • Drive industry analysis and trends including share and volume projections. This involves scenario development and analysis feeding BAT IBPM cycle.
  • Align marketing deployment and activation activities to commercial requirements
  • Preparation of materials for the IBPM cycle
  • Manage the reporting deliverables in delivering a comprehensive and dynamic review of Marketing performance against targets and key metrics, including insights into drivers of performance as well as future risk and opportunities.

EXPERIENCE, SKILLS, KNOWLEDGE

  • A maximum of 1-2 years of relevant work
  • Data analysis and interpretation
  • Able to bring both an analytical attitude and a creative problem-solving approach
  • Knowledge of data sources
  • Proficiency in speaking English

Technical / Functional / Leadership Skills Required

  • Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting
  • Experience with Power Bi
  • Good presentation & communication skills
  • Ability to work with cross functions

Education / Qualifications / Certifications Required

  • Degree preferably in Statistics, Business analytics or Marketing

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