Digital Media Manager

5 days ago

Lahore, Punjab, Pakistan Techdots Full time 900,000 - 1,200,000 per year

Experience Level:
2–4 Years

Location:
Onsite (Lahore)

Employment Type:
Full-Time

About the Role

We're seeking a
dynamic and results-driven Digital Media Manager
to lead and execute our
digital & social media strategy
across multiple platforms. The ideal candidate will have proven experience in
SaaS product marketing
, with the ability to craft engaging content, grow brand presence, and drive measurable results across
LinkedIn, Instagram, Facebook, X (Twitter), and emerging platforms
.

You should also feel confident
appearing on camera
for thought-leadership content, product explainers, and brand-building videos.

Key Responsibilities

  • Develop and execute a
    comprehensive digital media strategy
    aligned with business goals and SaaS product positioning.
  • Manage and grow brand presence across
    LinkedIn, Instagram, Facebook, X (Twitter)
    , and other relevant platforms.
  • Create engaging, platform-specific content (posts, carousels, videos, reels, stories, etc.) that drives engagement and conversions.
  • Plan and execute
    paid digital campaigns
    (LinkedIn Ads, Meta Ads, etc.) for
    lead generation and brand awareness
    .
  • Monitor
    industry trends, SaaS conversations, and competitor activity
    to identify growth opportunities.
  • Collaborate with
    content, design, and marketing teams
    to align digital campaigns with broader marketing initiatives.
  • Track, analyze, and report performance metrics (engagement, reach, leads, conversions) with actionable insights.
  • Engage with online communities, respond to inquiries, and manage
    brand reputation
    across digital channels.
  • Record and present video content
    (short-form updates, product explainers, or thought-leadership clips) to humanize and strengthen the brand.

Must-Have Skills & Requirements

  • 3+ years of proven experience
    as a Digital Media Manager or Social Media Manager, preferably in
    SaaS or B2B technology
    .
  • Strong
    English communication skills
    — both written and verbal.
  • Comfortable being
    on camera.
    We create regular video content
  • Hands-on expertise with
    digital and social media tools
    (Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, or similar).
  • Strong understanding of
    SaaS marketing funnels
    , customer journeys, and B2B lead generation.
  • Ability to
    design and optimize organic + paid campaigns
    with measurable ROI.
  • Excellent
    copywriting skills
    adaptable to different platforms and audiences.
  • Strong
    analytical skills
    with experience using tools like Google Analytics, Meta Insights, and LinkedIn Analytics.
  • Creative mindset with a
    data-driven approach
    to problem-solving and growth.

Preferred Qualifications

  • Experience working with
    global SaaS products or startups
    .
  • Familiarity with
    SEO, email marketing, and content marketing integration
    .
  • Awareness of SaaS industry trends, buyer personas, and competitive landscape.

What We Offer

  • Competitive Salary
    aligned with market standards.
  • Career progression opportunities
    into senior digital marketing & strategy roles.
  • Fuel Allowance
    for commute support.
  • Paid Leaves
    and a healthy work-life balance.
  • Medical Insurance
    for you and eligible dependents.
  • Lunch
    provided during workdays.
  • Gratuity
    as per company policy.
  • Continuous professional development,
    mentorship, and training
    opportunities.
  • Opportunity to work on
    innovative SaaS products
    with a global reach and international client base.

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