Technical Content Writer

1 week ago

Lahore, Punjab, Pakistan StudyWise Full time

Role Description
This is a full-time on-site Technical Content Writer role located in Lahore. The Technical Content Writer will be responsible for creating high-quality, SEO-optimized technical content across multiple channels, including blogs, website copy, emails, and social media for our company.

Responsibilities
Content Creation:

  • Write and edit technically and grammatically accurate, engaging content for various marketing channels, including website copy, blog posts, technical documentation, case studies, white papers, and knowledge base articles
  • Develop and maintain a content calendar to ensure consistent and timely content delivery
  • Research industry topics, technical concepts, and product information to produce informative content
  • Update underperforming blog posts regularly to improve their search rankings and engagement metrics

Script Writing:

  • Develop clear, concise scripts for promotional videos and tours
  • Write video scripts that align with brand voice
  • Collaborate with video production team to refine scripts and ensure feasibility

SEO & Analytics:

  • Conduct keyword research and implement SEO best practices in all content
  • Monitor content performance using tools such as Semrush, Google Analytics, and Search Console
  • Track keyword rankings and identify opportunities for content optimization
  • Analyze blog performance and implement data-driven improvements
  • Stay current with SEO trends and algorithm updates

Email Marketing:

  • Write compelling email copy for newsletters and promotional campaigns
  • Create targeted email sequences for different customer segments and buyer journeys
  • Optimize view and open rate using different techniques and track and analyze email performance metrics to improve future campaigns

Copywriting:

  • Create persuasive and technically sound copy for marketing materials, including website landing pages, product descriptions, and email campaigns
  • Collaborate with the design team to ensure copy and visuals are aligned

Collaboration:

  • Work closely with technical teams to ensure content accuracy
  • Coordinate with marketing team members to maintain consistent messaging
  • Participate in content planning sessions and contribute creative ideas
  • Incorporate feedback from stakeholders to improve content quality

Requirements

  • Bachelor's degree from a reputable institution in English, Technical Communication, Journalism, Marketing, or related field
  • 2-3 years of technical writing experience
  • Excellent grammar and language skills with meticulous attention to detail
  • Proficiency in English (both written and verbal)
  • Portfolio demonstrating technical writing samples across different formats
  • Knowledge of SEO principles and content optimization techniques
  • Experience with keyword research and implementing SEO strategies
  • Familiarity with content analytics and SEO tools (Semrush, Google Analytics, Search Console)
  • Ability to use AI writing tools effectively

Preferred Qualifications

  • Knowledge of content management systems
  • Understanding of social media best practices
  • Basic WordPress skills
  • Experience with email marketing platforms

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