Social Media Associate

About the job

Company Overview

Established in 2017,
The Journal Post Group
is redefining how news and entertainment connect with the social generation.

We create engaging editorial, video, and documentary content that reaches over 5 billion people globally every month. Our mission is to give voice to the youth by building communities that laugh, think, and take action.

Through the power of major digital platforms, we've grown into one of the world's most influential media publishers.

The Journal Post Group
is looking for a
Social Media Associate
to join our dynamic team. You'll be responsible for creating, curating, and managing engaging content across our social media platforms, shaping how our stories are shared, discussed, and remembered. If you're passionate about digital trends, know how to spark conversations, and can bring a brand's voice to life for a digital-first audience, we'd love to have you join our Lahore-based team.

Key Responsibilities

• Monitor and manage social media accounts across platforms (Facebook, Instagram, Snapchat, Youtube and TikTok).
• Track performance metrics and prepare regular reports with insights and recommendations.
• Engage with followers by responding to comments, messages, and queries in a timely manner.
• Ensure consistency with brand voice and online reputation management.
• Stay updated on social media trends, platform updates, and audience behavior.
• Experience managing social media accounts and monitoring engagement metrics.
• Strong understanding of social media platforms, trends, and analytics.
• Ability to track performance, generate reports, and provide actionable insights.
• Skilled in community engagement, responding to comments/messages, and managing online reputation.
• Organized, proactive, and able to collaborate with the creative team.

What we're looking for:

• Social-first mindset
  – You understand what captures attention and drives engagement on Instagram, TikTok, YouTube, Snapchat, and Facebook.
• Content creation & management
  – Skilled in planning, curating, and publishing posts that align with brand objectives.
• Trend-aware and platform-savvy
  – Always up to date with trending content formats, viral challenges, and evolving social media features.
• Strong storytelling ability
  – You can communicate ideas clearly and powerfully through captions, videos, campaigns, and community interactions.
• Project ownership
  – Capable of managing multiple campaigns at once, meeting deadlines, and ensuring consistent execution.
• Brand consistency
  – Experienced in maintaining and amplifying brand voice and identity across diverse platforms.
• Excellent communication
  – Able to interpret strategy, respond to feedback constructively, and collaborate effectively with designers, writers, and managers.
• Adaptable and resourceful
  – Thrive in a fast-paced, evolving digital environment where priorities shift quickly.
• Team-oriented
  – Proactive, collaborative, and motivated to support both team success and individual growth.
• Genuine passion
  – You love digital culture, social storytelling, and building meaningful connections with audiences.

Blended Working at The Journal Post Group

At
The Journal Post Group
, we follow a blended working model. This means most departments — across both our Lahore and international offices — operate from the office five days a week to encourage collaboration, creativity, and team synergy.

Diversity & Inclusion

The Journal Post Group
is proud to be an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace at every level of the company. As a leading global youth publisher, we believe in amplifying underrepresented voices and using our platform to reflect the communities we serve. We welcome applicants from all backgrounds and communities and are dedicated to creating an environment where everyone feels valued, heard, and empowered to be their authentic selves.