Senior Marketing Manager

7 days ago

Lahore, Punjab, Pakistan People Perfect Full time 1,500,000 - 3,000,000 per year


Job Requirements:

  • Develop and execute integrated marketing strategies to drive brand growth and market share.
  • Lead 360° campaigns (TV, Digital, OOH, Print, Radio) aligned with business goals.
  • Manage marketing budgets, ensuring ROI-driven execution.
  • Lead digital marketing strategy (SEO/SEM, paid media, influencer marketing, analytics). 
  • Collaborate with global and regional teams for campaign alignment.
  • Strengthen brand positioning through PR, sponsorships, and CSR initiatives.
  • Support product launches and go-to-market planning with the sales team.
  • Manage relationships with media and creative agencies.
  • Coach and mentor marketing executives to enhance performance.
  • Develop marketing reports and analytics dashboards.

Essential Technical Skills:

  • Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Business Manager, SEO/SEM tools, Google Analytics, etc.).
  • Experience working with media and creative agencies.
  • Familiarity with e-commerce marketing strategies and performance-based campaigns.
  • Leadership & management skills.
  • Strategic & analytical thinking.
  • Experience in managing media operations and marketing events.
  • Proficiency in budgeting, forecasting, and ROI analysis.
  • Ability to develop and deliver on an Integrated Marketing Plan.

Qualification & Experience:

  • MBA/BBA in marketing or a related field.
  • 10 to 15 Years of experience. Minimum 3 to 5 years in a managerial/leadership marketing role.
  • Proven experience managing integrated 360° marketing campaigns across traditional and digital channels.
  • Industry experience in consumer electronics, FMCG, telecom, or a similar fast-paced sector is highly
    preferred.

Location: Lahore


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