Senior Digital Marketing Manager

6 days ago

Faisalabad, Punjab, Pakistan CyberGen, Inc Full time 840,000 - 1,800,000 per year

We are seeking a seasoned and results-driven Senior Digital Marketing Manager to lead our marketing efforts and drive significant brand growth. The ideal candidate is a strategic thinker with a proven track record of developing and executing impactful digital marketing campaigns, mentoring teams, and leveraging data to achieve business objectives. This is a key leadership role for a professional ready to take full ownership of our digital brand presence.

Key Responsibilities

1. Strategic Leadership & Planning

  • Develop and execute a comprehensive digital marketing strategy aligned with business goals.
  • Lead the planning and implementation of all digital campaigns across various channels, including social media, SEO, SEM, email marketing, and content.
  • Mentor and manage junior marketing team members and interns, fostering a culture of innovation and continuous improvement.

2. Performance & Channel Ownership

  • Take full ownership of our key digital channels, ensuring optimal performance and ROI.
  • Oversee all paid media campaigns (e.g., Google Ads, Meta Ads), managing budgets, and optimizing for conversion.
  • Drive organic growth through advanced SEO strategies, content marketing, and community engagement.

3. Advanced Analytics & Insights

  • Utilize advanced analytics tools to measure campaign performance and track key metrics (KPIs).
  • Conduct in-depth data analysis to identify trends, opportunities, and areas for optimization.
  • Present detailed reports on campaign effectiveness and business impact to senior leadership.

4. Innovation & Technology

  • Identify, evaluate, and implement new marketing technologies, including advanced AI and automation tools.
  • Stay ahead of industry trends and competitor activities to maintain a competitive edge.
  • Champion the use of data-driven insights to inform all marketing decisions.

Qualifications

  • A Bachelor's degree in Marketing, Business, or a related field.
  • 4+ years of progressive experience in digital marketing, with at least 2 years in a senior or leadership capacity.
  • Demonstrated expertise in SEO, SEM, paid advertising, content strategy, and social media management.
  • Proficiency with modern marketing tools (e.g., Google Analytics 4, HubSpot, Ahrefs, SEMrush).
  • Exceptional leadership, communication, and project management skills.
  • Strong analytical mindset with a passion for data-driven decision-making.
  • Must be based in or willing to work onsite in Faisalabad.

What We Offer

  • A competitive salary and performance-based bonuses.
  • The opportunity to lead a growing team and shape the future of our digital marketing.
  • Professional development opportunities and access to industry-leading resources.
  • A vibrant and supportive work environment where your ideas are valued.

Job Type: Full-time

Pay: Rs70, Rs150,000.00 per month

Ability to commute/relocate:

  • Faisalabad: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Digital Marketing: 3 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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