Country Product Owner

As the Country Product Owner - NeoBiz Onboarding, you will play a key role in defining and executing the end-to-end customer onboarding experience for business customers. You will be responsible for delivering a seamless, intuitive, and highly efficient onboarding experience that reflects our digital-first ethos, driving engagement and customer satisfaction, right from the start of their journey with us. You will work closely with cross-functional teams along with the overall direction from the Global tribe (Business Banking, UAE) to ensure a smooth launch and continuous improvement of our onboarding processes.

Product Strategy & Vision:

•
Define and drive the NeoBiz product vision, strategy, and roadmap for the onboarding experience in alignment with overall Mashreq strategy and goals and customer centricity.

•
Identify and prioritize product features and digital enhancements based on business impact, customer insights, and technical feasibility.

•
Ensure the onboarding journey aligns with the bank's values of simplicity, security, and efficiency, delivering an exceptional first impression for business customers.
Cross-Functional Collaboration:

•
Work closely with design, tech, operations, legal, compliance, and marketing teams to bring the onboarding experience to life and ensure smooth execution.

•
Act as a liaison between all business stakeholders, development teams, and external partners to ensure timely delivery of features and functionalities.

•
Lead discussions to drive alignment across teams on project scope, timelines, and product goals.
Customer-Centric Product Development:

•
Lead the design and implementation of a user-friendly, frictionless onboarding process that reduces drop-offs, enhances conversion rates, and accelerates time-to-value for business customers.

•
Ensure the product delivers high usability, aligns with legal/regulatory requirements, and integrates smoothly with other banking services and tools.
Data-Driven Decision Making:

•
Leverage customer feedback, data analytics, and A/B testing to make informed product decisions and iterate on the onboarding experience.

•
Monitor and analyze onboarding metrics (e.g., conversion rates, completion times, customer feedback) to drive continuous improvement.
Market and Regulatory Insights:

•
Stay up to date on trends in digital banking, fintech, and regulatory changes that may impact the onboarding experience or customer journey.

•
Ensure the onboarding experience complies with all local regulatory and security standards, mitigating risk for the bank and customers.
Leadership & Mentorship:

•
Lead, motivate, and mentor a team of product managers, engineers, and designers to execute the vision and goals of the NeoBiz onboarding product.

•
Promote a culture of innovation, collaboration, and excellence in product delivery

15+ years of experience in product management, with a focus on digital banking, fintech, or other tech-driven industries, ideally with significant experience in customer onboarding and business services.

•
Strong knowledge of banking products, services, regulatory governance and platforms, particularly in the business banking segment (e.g., Corporate, Commercial or SME-focused offerings)

•
Proficient in leveraging data analytics to inform product decisions, track key metrics (e.g., conversion rates, customer drop-off points), and continuously optimize the onboarding process.

•
Proven experience in managing and influencing diverse stakeholders across product, engineering, operations, compliance, marketing, and leadership teams

•
Experience in leading and mentoring product teams, guiding them through complex product challenges and fostering a collaborative, results-driven environment.

•
Strong problem-solving skills with the ability to think critically and creatively when addressing challenges related to onboarding, customer engagement, and regulatory compliance.

•
Excellent verbal and written communication skills, with the ability to present complex ideas and product decisions clearly to stakeholders at all levels, including senior leadership.