Digital Marketing Manager

1 week ago

Lahore, Punjab, Pakistan Ezify SMC Private Limited Full time 1,560,000 - 1,800,000 per year

About the Company:

We are Canadian-based company specializing in delivering innovative digital solutions and customer-centric marketing strategies. We are seeking a talented and experienced Digital Marketing Manager to lead and expand our digital presence, drive performance marketing, and manage a growing in-house and offshore marketing team.

Key Responsibilities:

  • Plan, develop, and execute comprehensive digital marketing strategies across all channels (Google Ads, Social Media, SEO, Email, etc.)
  • Manage paid ad campaigns on platforms such as Google, Facebook, Instagram, and LinkedIn with a focus on ROI.
  • Conduct keyword research, optimize website content, and lead SEO strategies to improve organic rankings.
  • Analyze performance data and generate actionable insights using tools like Google Analytics, SEMrush, and others.
  • Manage the content calendar and oversee content creation (blogs, ads, landing pages, etc.).
  • Collaborate with design, development, and content teams to ensure consistent brand messaging.
  • Lead A/B testing initiatives to optimize conversion rates.
  • Stay current with the latest trends and technologies in digital marketing.
  • Report weekly/monthly performance metrics to management.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3-5 years of proven experience in a Digital Marketing Manager or similar role.
  • Strong expertise in Google Ads, Meta Ads, SEO, and performance marketing.
  • Hands-on experience with tools like Google Analytics, Search Console, SEMrush/Ahrefs, Facebook Business Manager, and HubSpot or similar CRMs.
  • Excellent English communication and analytical skills.
  • Ability to work independently and manage time effectively during Canadian business hours (7:00 PM – 3:30 AM PKT).
  • Team leadership and coordination experience preferred.

Job Type: Full-time

Pay: Rs130, Rs150,000.00 per month

Work Location: In person

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