Social Media Officer

2 weeks ago

Lahore, Punjab, Pakistan PAC College Private Limited Full time 500,000 - 1,000,000 per year

Social Media Officer

Job Summary:

We are looking for a creative and results-driven Social Media Officer to manage our social media presence, grow engagement, and build awareness across digital platforms. The ideal candidate will have strong communication skills, a good eye for content, and the ability to analyze performance metrics to improve results.

Requirements:

Location: Lahore

Salary: Market Competitive + Benefits as per Organizational policy

Terms of Employment: Full Time

Start date: As soon as possible

· Education: Minimum Bachelor's degree in Marketing, Media, Communications, or related field.

Experience:

Minimum 2 years of related experience required

Type: Full-time

Key Responsibilities:

· Develop, implement, and manage social media strategies in line with organizational goals.

· Create, edit, and publish engaging content (text, images, videos, reels, stories, etc.) on all social media platforms.

· Manage day-to-day handling of social channels (Facebook, Instagram, LinkedIn, etc.).

· Monitor audience engagement, respond to comments/messages, and build online community.

· Plan and execute social media campaigns, promotions, and collaborations.

· Track performance using analytics tools and prepare monthly reports on reach, engagement, and growth.

· Stay updated on current social media trends, tools, and best practices.

· Coordinate with internal teams (design, marketing, academics, etc.) to ensure brand consistency.

Requirements:

· Proven experience in managing social media platforms for a brand/organization.

· Strong knowledge of social media trends, algorithms, and analytics tools.

· Graphic designing and video editing skills (Canva/Photoshop/CapCut etc.) are an advantage.

· Excellent writing, communication, and creativity skills.

· Ability to work independently and meet deadlines.

Preferred Skills:

· Experience with paid social media advertising.

· Basic knowledge of SEO and digital marketing strategies.

Job Type: Full-time

Work Location: In person

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