Marketing Manager

5 days ago

Lahore, Punjab, Pakistan CIRCLE Women Association Full time 1,200,000 - 2,400,000 per year

About Us

CIRCLE is a women-led, tech-enabled social enterprise committed to promoting women's economic empowerment, digital literacy, financial inclusion, and entrepreneurship in Pakistan. Our mission is to empower 1 million low-income women across Pakistan, fostering a tech-enabled future where women are essential contributors to economic growthKey Responsibilities:Marketing Strategy & Planning
  • Develop an integrated marketing strategy with a strong focus on content and social media tailored to young women entrepreneurs and trainees.
  • Establish clear objectives and KPIs for increasing CIRCLE's product visibility, user acquisition, and engagement across all marketing channels.
Digital Marketing & Social Media
  • Plan and execute digital marketing campaigns across social media platforms (Instagram, TikTok, Facebook, LinkedIn) to reach and engage younger audiences.
  • Optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, TikTok Ads) with a focus on reaching younger women in diverse regions.
Content Marketing & Short-Form Content Creation
  • Oversee the content marketing strategy for social media, specifically focusing on short-form content (e.g., reels, TikToks, stories) to attract younger audiences and increase awareness of product offerings.
  • Collaborate with the content and creative teams to produce engaging, visually appealing content that aligns with current trends and platforms popular among young women.
  • Manage a content calendar and ensure timely publishing of educational, value-driven, and interactive content that demonstrates the product's relevance and benefits for young women entrepreneurs.
Branding & Visual Storytelling
  • Establish a consistent and relatable brand voice for CIRCLE product across all marketing channels, focusing on authentic storytelling and community impact.
  • Lead the design of marketing collateral, digital ads, and visual content to convey the product's mission effectively to younger audiences.
Community and Partner Engagement
  • Work closely with the Community Manager to foster engagement activities and encourage user-generated content and organic referrals from young community members.
  • Outreach to organizations and individuals in collaboration with the Product Coordinator/Manager, including influencers, content creators, NGOs, and organizations with a young female following to broaden the product's reach and attract new users.
Market Research & User Feedback
  • Conduct ongoing market research to understand trends, content preferences, and engagement strategies that appeal to young female segments.
  • Gather and analyze user feedback to refine marketing efforts, staying agile in the approach to maximize resonance with target demographics.
Performance Tracking & Reporting
  • Track and report on social media metrics, campaign performance, and content engagement, using insights to optimize future content and campaigns.
  • Provide monthly updates and insights to CIRCLE's leadership team, highlighting achievements, trends, and opportunities for scaling the impact of the product.
Requirements:
  • Bs/Ms degree in Marketing, Communications, Digital Media, or a related field.
  • 6+ years of experience in product marketing, performance marketing & growth hacking.
  • Proven experience with multi-channel marketing and content creation across platforms popular with young demographics (e.g., Instagram, TikTok).
  • Familiarity with digital marketing and social media analytics tools (Google Analytics, Facebook Ads Manager, TikTok insights).
  • Strong project management, creative storytelling, and analytical skills.
  • Passionate about women's empowerment and the digital landscape.

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