Brand Marketing

5 days ago


Karachi, Sindh, Pakistan Expertise Accelerated Full time 800,000 - 1,200,000 per year

Location:
Karachi Office

Position Type:
Full-Time

About Expertise Accelerated

We are a fast-growing Business Process Outsourcing (BPO) company specializing in accounting, finance and supply chain support. To strengthen our market presence, we are seeking a
Brand Marketing & Content Manager
with experience in IT or professional services companies.

Role Overview

The
Brand Marketing & Content Manager
will be responsible for
brand positioning, storytelling, and content development
across digital and client-facing platforms. The ideal candidate will have a strong background in content creation and brand management in IT or services environments, with the ability to craft compelling narratives that attract and engage target audiences.

This role will also support the digital marketing team in implementing campaigns and ensuring content aligns with SEO, lead-generation, and digital visibility goals.

Key Responsibilities

Brand Management

  • Develop and maintain a clear and consistent brand identity across all marketing channels.
  • Oversee brand guidelines, ensuring alignment across website, presentations, proposals, and digital platforms.
  • Strengthen the company's positioning as a trusted leader in outsourcing and professional services.

Content Development

  • Lead creation of high-quality content: blogs, case studies, whitepapers, client stories, and thought-leadership material.
  • Manage editorial calendar to ensure consistent, timely, and relevant content output.
  • Optimize content for SEO and ensure alignment with AI/LLM-driven search best practices.
  • Partner with subject-matter experts to develop industry-relevant content tailored to target audiences.

Support in Digital Marketing

  • Collaborate with the digital marketing team to execute campaigns (PPC, social media, email).
  • Provide brand-aligned, optimized content for ads, landing pages, and email campaigns.
  • Assist with tracking and reporting campaign performance where content plays a key role.
  • Conduct competitive research to guide messaging and content strategy.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
  • 5–8 years of experience in brand management and content development
    , preferably in IT, BPO, or professional services industries.
  • Strong expertise in content strategy, copywriting, and storytelling.
  • Familiarity with SEO, digital marketing best practices, and CRM/automation tools (HubSpot, Zoho, Salesforce, etc.).
  • Experience leading and managing marketing teams.
  • Excellent communication, writing, and editing skills.
  • Creative, detail-oriented, and able to adapt to a fast-paced environment.

What We Offer

  • Opportunity to shape and elevate the brand presence of a rapidly growing BPO company.
  • Competitive compensation and performance-based incentives.
  • Professional growth opportunities as the company expands globally.


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