Search Engine Optimization Specialist

22 hours ago

Pakistan The Profs Full time 1,200,000 - 3,600,000 per year

Freelance SEO Content Specialist

Hours:

10 hours per week, per brand - The Profs Tutors and Spires Tutoring Marketplace - 20 hours per week, 80 hours per month

Location:

Remote, UK office hours for meetings

Remuneration:

6-10 GBP per hour - 400 GBP per month per brand - total 800 GBP up to 320 GBP KPI related bonus

Key Responsibilities

SPIRES TUTORING MARKETPLACE & THE PROFS TUITION - Commercial Content - 6 hours per week per brand (12 hours total)

Process Management and Reporting:

  • Develop and update process maps and training materials, including instructional videos for each stage of the commercial content production process, ensuring consistent quality and efficiency.
  • Seek opportunities to enhance the process through additional automation/ scripting/ tools
  • Oversee any support freelancers working on commercial content, ensuring all deliverables meet the required standards and timelines.

Campaign Planning and Production:

  • Gather background data using APIs where possible from tools such as PageOptimizerPro, Neuron Writer, Cora etc
  • Use custom AI scripts to produce high-quality branded commercial content, ensuring full ownership of maintaining, updating, and improving scripts for optimal performance.

Optimisation and Publishing:

  • Conduct sense-checks to ensure all written content is clear, accurate, and engaging, and is in UK English
  • Oversee manual optimisation with tools such as NeuronWriter, PageOptimizerPro, and Cora, ensuring it aligns with project standards and commercial goals.
  • Sign-off informational content and upload the WordPress staging sites, handling categories, tags, authorship, and metadata for SEO purposes.

SPIRES TUTORING MARKETPLACE & THE PROFS TUITION - Traffic Campaigns - 3 hours per week per brand (6 hours total)

Process Development:

  • Learn the processes and tools and develop and maintain process maps for all stages of campaigns
  • Keep up-to-date with the latest updates from tools

Plan and Execute Campaigns:

  • Set-up and track performance of CTRify campaigns
  • Plan and order branded traffic campaigns
  • Plan and operate in-house traffic tools

Tracking and Reporting:

  • Extract reports from tools and also use SEOCrawl, SEMRush, SerpRobot or other tools to monitor and report on traffic campaign impact into rankings and visibility

SPIRES TUTORING MARKETPLACE & THE PROFS TUITION - Progress Reporting & Training - 2 hours per week

  • Participate in a weekly meeting every Monday to report on progress, plans for the week, and address any challenges.
  • Prepare an update document each Thursday, detailing progress on tasks, performance metrics, and upcoming priorities.

Requirements:

  • Strong written and verbal communication skills in British English, ideally supported by an internationally recognised certificate (e.g., IELTS, Cambridge Exams, TOEFL).
  • University-educated with some knowledge of the UK education system and a willingness to expand knowledge.
  • High attention to detail and a commitment to delivering high-quality, SEO-optimised content.
  • Proficiency in managing time effectively, meeting deadlines, and collaborating with teams.
  • Experience with AI tools like ChatGPT/OpenAI and familiarity with custom AI script maintenance.
  • Advanced knowledge of SEO principles, including with NeuronWriter, PageOptimizerPro, Cora, SEMRush, and similar tools.
  • Expertise in using WordPress, Google Workspace, Keyword research tools, and Email marketing tools.
  • Knowledge of Python, custom API scripts, and SEO tools like CTRify and other traffic tools.

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