Social Media Specialist – 4+ Years Experience

2 weeks ago

Lahore, Punjab, Pakistan GTechSources Full time 70,000 - 120,000 per year

About Us:

GTechSources is a leading, multidimensional product-based software house and a certified technology company in the U.S., dedicated to supporting businesses on their growth journey. We specialize in developing modern marketing strategies, innovative web solutions, and impactful designs.

Responsibilities:

  • We are looking for an experienced Social Media Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts.
  • The promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies like ours.
  • The ideal candidate will have a passion for marketing and technology.
  • You will be well-versed in the concepts surrounding social media marketing and how the internet can be a powerful tool for driving revenue growth.
  • You will be tech-savvy, intuitive, and full of creative ideas to enhance our marketing campaigns.
  • Assist in developing strategies to build a lasting digital connection with consumers.
  • Plan and monitor the company's ongoing presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Launch optimized online advertisements via Facebook Boosts, stories, and updates to increase company and brand awareness.
  • Be actively involved in SEO efforts (keyword research, image optimization, etc.).
  • Prepare online newsletters and promotional emails, and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update the website accordingly.
  • Collaborate with designers to improve user experience.
  • Measure the performance of Social Media Marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.).
  • Stay updated on online marketing trends and ensure strategies are up-to-date.
  • Maintain partnerships with media agencies and vendors.

Requirements:

  • Proven experience as a Social Media Marketing Specialist or in a similar role.
  • Excellent understanding of social media marketing concepts and best practices.
  • Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
  • Strong knowledge of web analytics tools (e.g., Google Analytics, SEMrush, ScreamingFrog, Moz, etc.).
  • Skilled in creative content writing.
  • Strong analytical mindset and critical thinking skills.
  • Excellent communication and interpersonal skills.
  • Bachelor's degree in Marketing or a relevant field.
  • Minimum of 4+ years of relevant experience.

What We Offer:

  • Market-competitive salary.
  • Weekends off (Saturday and Sunday).
  • 22 paid holidays.
  • Medical reimbursement.
  • Referral bonus.
  • Overtime payment.
  • Learning and development benefits.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.

Working Hours:

  • 12:00 PM – 9:00 PM

Job Type: Full-time

Ability to commute/relocate:

  • Lahore: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

  • Have you worked with AI tools for social media marketing?
  • Please note that this is an onsite position, and our standard operating hours are from 12 PM to 9 PM, Monday to Friday. Are you available and willing to work during these hours?
  • Have you worked with e-commerce platforms or digital marketing
  • Have you worked with foreign companies, clients, or international platforms?
  • What is your current salary?
  • What is your salary expectation?

Experience:

  • Social Media Marketing Specialist: 4 years (Preferred)

Work Location: In person

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