Marketing Officer

1 hour ago

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We are seeking a dynamic and proactive Marketing Officer to join our team. As a Marketing Officer, you will play a pivotal role in driving Nutrifactor's marketing initiatives, supporting product launches, oversee market insights, consumer behaviour and implement marketing efforts for sales growth.Key Responsibilities:Assist in the planning and execution of product launches, including the development of launch strategies and coordination of promotional campaignsConduct thorough product and market research to identify emerging trends, consumer preferences, and competitive landscapes, particularly in the healthcare sectorCollaborate with the marketing team to conceptualize and create engaging social media campaigns targeting healthcare and wellness audiencesCreate and manage content across various marketing channels, including digital, print, and social mediaHelp to plan and implement ATL and BTL activitiesFormulate and oversee digital marketing campaigns to optimize Nutrifactor's online presence, with a focus on healthcare productsRequirementsExceptional creative mindset and IQStrong analytical skills with the ability to evaluate marketing and sales data to support growth -oriented decision -makingProficiency in market research, sales analysis, and consumer insights to identify trends and business opportunitiesExcellent written and verbal communication skills to present insights, reports, and marketing recommendations effectively Education: Bachelor's degree in Marketing, Business, Nutrition, Pharmacy, Dietetics, or a related field.Experience: 1 -2 years of marketing or similar experience in an FMCG set -up Benefits Opportunity to work for a leading health andwellness brandDynamic and fast -paced work environmentOpportunity to learn and grow yourcareer

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