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Head of Creative Marketing

2 weeks ago

Lahore, Punjab, Pakistan Nizam Alam Group Full time 900,000 - 1,200,000 per year

About Us
Nizam Alam Retail Company is building a modern retail brand with a strong focus on innovation, customer experience, and long-term growth in Pakistan's fashion and lifestyle sector. As part of this journey, we're bringing together a team of talented marketing professionals who are passionate about shaping impactful and memorable brand stories.

Requirements:

• 7–10 years of proven creative marketing experience, preferably in fashion/apparel retail.


• Bachelor's degree in Marketing/Communications from a recognized institute.


• Expertise in 360° marketing, PR, and digital campaigns.


• Strong verbal & written English skills.


• Ability to translate consumer insights into impactful brand storytelling.

Responsibilities
:


• Lead and execute 360° creative marketing strategies to grow brand awareness and sales.


• Develop marketing calendars, brand strategies, and campaign concepts.


• Plan & manage shoots and campaigns (digital, ATL, BTL, TTL) within budgets & timelines.


• Build strong PR, media & influencer partnerships to enhance brand equity.


• Oversee digital presence across website, social media & e-commerce.


• Drive celebrity-led campaigns, activations, and brand events.


• Collaborate with Design, Merchandising & Retail for launches and campaigns.


• Support store openings, trade shows, and fashion events nationwide.


• Monitor market trends, competitors & consumer insights for strategy refinement.


• Ensure consistency in brand guidelines, identity & promotional materials.

If you're ready to shape the future of fashion retail in Pakistan, send your CV to