
Head of Creative Marketing
3 weeks ago
Direct message the job poster from Nizam Alam Group
HR Professional | Talent | Compliance & Engagement | Nizam Alam GroupAbout Us
Nizam Alam Retail Company is building a modern retail brand with a strong focus on innovation, customer experience, and long-term growth in Pakistan's fashion and lifestyle sector. As part of this journey, we're bringing together a team of talented marketing professionals who are passionate about shaping impactful and memorable brand stories.
Requirements:
• 7–10 years of proven creative marketing experience, preferably in fashion/apparel retail.
• Bachelor's degree in Marketing/Communications from a recognized institute.
• Expertise in 360° marketing, PR, and digital campaigns.
• Strong verbal & written English skills.
• Ability to translate consumer insights into impactful brand storytelling.
Responsibilities:
• Lead and execute 360° creative marketing strategies to grow brand awareness and sales.
• Develop marketing calendars, brand strategies, and campaign concepts.
• Plan & manage shoots and campaigns (digital, ATL, BTL, TTL) within budgets & timelines.
• Build strong PR, media & influencer partnerships to enhance brand equity.
• Oversee digital presence across website, social media & e-commerce.
• Drive celebrity-led campaigns, activations, and brand events.
• Collaborate with Design, Merchandising & Retail for launches and campaigns.
• Support store openings, trade shows, and fashion events nationwide.
• Monitor market trends, competitors & consumer insights for strategy refinement.
• Ensure consistency in brand guidelines, identity & promotional materials.
If you're ready to shape the future of fashion retail in Pakistan, send your CV to
- Seniority levelDirector
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesManufacturing
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