Head of Creative Marketing

3 weeks ago


Lahore, Punjab, Pakistan Nizam Alam Group Full time
Head of Creative Marketing (Retail – Western Wear Fashion)Head of Creative Marketing (Retail – Western Wear Fashion)

Direct message the job poster from Nizam Alam Group

HR Professional | Talent | Compliance & Engagement | Nizam Alam Group

About Us
Nizam Alam Retail Company is building a modern retail brand with a strong focus on innovation, customer experience, and long-term growth in Pakistan's fashion and lifestyle sector. As part of this journey, we're bringing together a team of talented marketing professionals who are passionate about shaping impactful and memorable brand stories.

Requirements:

• 7–10 years of proven creative marketing experience, preferably in fashion/apparel retail.

• Bachelor's degree in Marketing/Communications from a recognized institute.

• Expertise in 360° marketing, PR, and digital campaigns.

• Strong verbal & written English skills.

• Ability to translate consumer insights into impactful brand storytelling.

Responsibilities:

• Lead and execute 360° creative marketing strategies to grow brand awareness and sales.

• Develop marketing calendars, brand strategies, and campaign concepts.

• Plan & manage shoots and campaigns (digital, ATL, BTL, TTL) within budgets & timelines.

• Build strong PR, media & influencer partnerships to enhance brand equity.

• Oversee digital presence across website, social media & e-commerce.

• Drive celebrity-led campaigns, activations, and brand events.

• Collaborate with Design, Merchandising & Retail for launches and campaigns.

• Support store openings, trade shows, and fashion events nationwide.

• Monitor market trends, competitors & consumer insights for strategy refinement.

• Ensure consistency in brand guidelines, identity & promotional materials.

If you're ready to shape the future of fashion retail in Pakistan, send your CV to

Seniority level
  • Seniority levelDirector
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesManufacturing

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