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Digital Marketing Manager

2 weeks ago

Lahore, Punjab, Pakistan SJS International Full time

Company Description

Established in 1988, SJS International is a renowned leader in the cosmetics and beauty industry, specializing in retail, import, wholesale, distribution, and manufacturing. The company has a strong presence in Pakistan and UAE, recognized for its diverse product offerings and brand portfolio. SJS International proudly owns four distinguished brands: Rivaj, RIOS Retail, Amrij, and Belleza. Guided by innovation and excellence, the company continues to expand its footprint in the global beauty market.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager, based in Lahore District. The Digital Marketing Manager will be responsible for developing, executing, and monitoring digital marketing strategies to enhance brand visibility and lead generation. Key responsibilities include managing social media marketing campaigns, analyzing web analytics, crafting content strategies, and optimizing digital marketing channels to meet business goals. Collaboration with cross-functional teams is essential to ensure cohesive branding and marketing efforts.

Qualifications

  • Proficiency in Social Media Marketing, including campaign management and platform optimization
  • Expertise in Digital Marketing strategies and practices, including SEO, SEM, and online advertising
  • Experience in Lead Generation techniques and implementation
  • Strong understanding of Web Analytics tools and the ability to analyze data to improve performance
  • Effective communication, project management, and organizational skills
  • Bachelor's degree in Marketing, Business, or a related field
  • Prior experience in the cosmetics or retail industry is a plus