Digital Marketing Manager

2 weeks ago

Lahore, Punjab, Pakistan TUV Austria Bureau of Inspection & Certification (Pvt.) Ltd. Full time

Company Description

TUV Austria Bureau Of Inspection & Certification (Pvt.) Ltd., formerly known as Moody International (Pvt.) Ltd., is a leading global certification and inspection company headquartered in Vienna, Austria. Accredited to offer independent third-party registration and certification services across multiple industries, TUV Austria provides technical inspection, project management, and construction supervision services especially within the oil & gas, construction, and power sectors. With a significant presence in Pakistan, the company serves over 1500 clients, including major corporations such as BP, Shell, and Engro Fertilizer. Our core values include a relentless commitment to quality, health, safety, and ethical practices.

Position Overview:

We are seeking a Digital Marketing Manager who will be responsible for leading all aspects of the company's digital marketing initiatives. The ideal candidate will have hands-on experience in managing digital campaigns, social media strategy, SEO/SEM, content creation, and lead generation. This role requires a creative yet analytical mindset to strengthen brand visibility, support business growth, and maintain TUV Austria's reputation as an industry leader.

Key Responsibilities:

Digital Strategy & Execution

  • Develop and implement comprehensive digital marketing strategies aligned with company objectives.
  • Plan, execute, and manage online advertising campaigns (Google Ads, Meta Ads, LinkedIn Campaigns).
  • Manage SEO/SEM activities to improve search engine rankings and drive organic traffic.
  • Monitor and optimize campaign performance using analytics tools and provide actionable insights.

Content Creation & Branding

  • Develop engaging and industry-relevant content for social media, email marketing, blogs, and the company website.
  • Maintain consistency in brand tone and visual identity across all digital channels.
  • Coordinate with creative designers for digital artwork, infographics, and promotional materials.

Social Media & Community Management

  • Manage and grow company presence across LinkedIn, Facebook, Instagram, and X (Twitter).
  • Increase brand engagement through innovative digital campaigns and interactive content.
  • Respond to online inquiries, comments, and messages in a timely and professional manner.

Lead Generation & Campaigns

  • Collaborate with the Sales Team to design campaigns that generate qualified leads for certifications, inspections, and trainings.
  • Track conversion metrics and ROI for all campaigns.
  • Identify and leverage new digital marketing opportunities to support business objectives.

Analytics & Reporting

  • Prepare monthly performance reports detailing campaign performance, traffic growth, and engagement trends.
  • Analyze competitor activity and market trends to recommend strategic adjustments.
  • Track and measure KPIs such as CTR, conversion rates, impressions, and cost per lead.

Qualifications & Requirements:

  • Bachelor's or Master's degree in Marketing, Business Administration, Digital Media, or related field.
  • 3-5 years of proven experience in digital marketing management or a similar role.
  • Strong understanding of Google Ads, SEO/SEM, Google Analytics, and Social Media Marketing tools.
  • Proficiency in MS Office, Canva, or Adobe Creative Suite (preferred).
  • Excellent written and verbal communication skills.
  • Strong analytical thinking, creativity, and ability to multitask in a fast-paced environment.
  • Experience in B2B marketing or within the Certification/Inspection/Training industry will be an added advantage.

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