Junior CRM Associate

2 weeks ago

Karachi, Sindh, Pakistan Daraz Full time 104,000 - 130,878 per year

About Daraz:

Founded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz' vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit

Job Summary:

We are seeking a detail-oriented Junior CRM Associate to join our team, focusing on executing marketing initiatives across multiple CRM channels. In this role, you will support the implementation of campaigns, manage communications, and help enhance customer engagement through effective channel management.

Key Responsibilities:

  • Campaign Execution: Assist in executing marketing campaigns across various CRM channels, including email, push notifications, SMS, and WhatsApp.
  • Content Scheduling: Schedule and deploy customer communications, ensuring messages are sent on time and are aligned with overall campaign objectives.
  • Content Strategist: Develop creative, data-driven content ideas and hooks across all channels.
  • Data Management: Maintain up-to-date customer data in the CRM system to facilitate accurate targeting and personalization of communications.
  • Performance Tracking: Track and report on key metrics for all campaigns, analyzing results to optimize execution and enhance future initiatives.
  • Cross-Channel Coordination: Collaborate with marketing and design teams to ensure consistency in messaging and branding across all channels.
  • Process Improvement: Identify and suggest improvements to execution processes to enhance efficiency and effectiveness in channel management.

Required Skills/Abilities:

  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • Fresh or 1-2 years of experience in marketing, CRM, or a related role is a plus, but not required.
  • Familiarity with various CRM channels and marketing tools (e.g., email platforms, SMS services, social media management tools) is an advantage.
  • HTML / CSS+ for email marketing is a plus
  • Strong attention to detail and ability to execute tasks accurately and efficiently.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced team environment.
  • Eagerness to learn and grow in the field of CRM and marketing execution.

What We Offer:

  • International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group).
  • A platform to learn from Alibaba's world-leading ecosystem.
  • Rigorous training and exposure in team management, leadership, business analytics, and operations.
  • An opportunity to train the next generation of business leaders in the e-commerce industry.
  • Competitive salary and incentive package.

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