Paid Ads Specialist

1 week ago

Hyderābād, Sindh, Pakistan SplashBI Full time 900,000 - 1,200,000 per year
Splash Business Intelligence

Role Overview

As our Expert Paid Ads Specialist, you'll own strategy, execution, and performance of paid advertising across LinkedIn, Google Ads, Facebook/Instagram (Meta), and Video platforms (YouTube/Programmatic). You'll work closely with Marketing, Sales, and Product teams to generate high-quality leads, optimize ROI, and scale campaigns globally.

This is not an entry-level or generalist position — we are looking for someone with a proven track record in the B2B technology space, ideally enterprise-focused, who can hit the ground running immediately.

Key Responsibilities

Paid Strategy & Execution:

  • Develop and execute full-funnel paid ad strategies across LinkedIn, Google Search/Display, Meta (Facebook/Instagram), and YouTube.
  • Translate marketing goals into data-backed media plans and actionable KPIs.
  • Audience Targeting & Segmentation:
  • Design and test advanced audience targeting for C-level and senior tech decision-makers (CIOs, CTOs, Heads of Data, etc.)
  • Execute precise segmentation by industry, job role, company size, and behavior.

Campaign Management:

  • Create, launch, monitor, and continuously optimize campaigns to maximize conversions and lower CPA.
  • Manage and A/B test ad copy, creatives, CTAs, and landing pages in collaboration with content and design teams.

Analytics & Reporting:

  • Build weekly/monthly performance dashboards and generate actionable insights.
  • Track ROI across channels using Google Analytics, UTM parameters, CRM integrations, and attribution models.

Budget Management:

  • Manage and allocate monthly paid media budgets effectively.
  • Optimize ad spend to ensure maximum ROI and lead quality.

Stay Ahead:

  • Keep pace with platform updates, industry trends, and emerging advertising technologies.
  • Test new channels and formats when relevant.

Required Qualifications

5+ years of hands-on experience running successful B2B paid ad campaigns (with proven ROI) on:

  • LinkedIn Ads
  • Google Search & Display
  • Meta (Facebook/Instagram)
  • YouTube & Video Platforms
  • Demonstrated success in driving lead gen for B2B technology products (preferably SaaS, Analytics, or Enterprise Software).
  • Exceptional analytical skills with strong knowledge of attribution, lead funnels, and marketing automation.
  • Expert-level proficiency with tools such as:
  • Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
  • Google Analytics (GA4), Google Tag Manager, HubSpot/Salesforce or similar CRMs
  • Video ad platforms and programmatic DSPs
  • Strong copywriting and ad messaging capabilities.
  • Excellent English communication skills, both written and verbal — you'll be targeting native English-speaking markets.

Nice-to-Have:

  • Experience with account-based marketing (ABM) strategies.
  • Familiarity with retargeting, custom audiences, and lookalike strategies in B2B contexts.
  • Knowledge of enterprise buyer journeys and long sales cycles

  • market intelligence specialist

    2 days ago

    Hyderābād, Sindh, Pakistan Randstad Sourceright Full time 1,200,000 - 2,400,000 per year

    job detailsJob Purpose:As a Research Specialist you are to provide information for our clients and recruitment teams. This caninclude creating; targeted lists of companies, demographic data on candidates (e.g. qualifications andlocation), and examples of local sourcing channel options, salary benchmarking data and industry specific ...news. The aim of the...

  • sourcing specialist

    2 days ago

    Hyderābād, Sindh, Pakistan Randstad Sourceright Full time 500,000 - 1,200,000 per year

    job detailsSourcing Specialistabout Randstad Randstad Enterprise (including Randstad Sourceright, Randstad Digital, and Randstad RiseSmart) offers comprehensive talent solutions to help enterprise clients achieve growth, execute strategies, and enhance agility. Our expertise spans talent acquisition, skilling, coaching, and outplacement, utilizing...

  • sourcing specialist

    2 days ago

    Hyderābād, Sindh, Pakistan Randstad Sourceright Full time 1,200,000 - 3,600,000 per year

    job detailsabout Randstad Randstad Enterprise (including Randstad Sourceright, Randstad Digital, and Randstad RiseSmart) offers comprehensive talent solutions to help enterprise clients achieve growth, execute strategies, and enhance agility. Our expertise spans talent acquisition, skilling, coaching, and outplacement, utilizing innovative...

  • Project Coordinator

    1 week ago

    Hyderābād, Sindh, Pakistan The Sindh Institute of Ophthalmology & Visual Sciences Hyderabad Full time 450,000 - 550,000 per year

    Posted date16th September, 2025Last date to apply23rd September, 2025CountryPakistanLocationsHyderabadCategoryProject ManagementTypeFull TimePosition1The Sindh Institute of Ophthalmology & Visual Sciences Hyderabad intends to hire a full- time Project Coordinator on contract basis for implementing community-based project which is supported by an...

  • Senior Vice President, Head of Fund Accounting

    5 days ago

    Hyderābād, Sindh, Pakistan Oaktree Capital Management Full time 1,500,000 - 4,500,000 per year

    Our CompanyOaktree is a leader among global investment managers specializing in alternative investments, with over $200 billion in assets under management. The firm emphasizes an opportunistic, value-oriented and risk-controlled approach to investments in credit, private equity, real assets and listed equities. The firm has over 1400 employees and offices in...

  • Copy of Staff Engineer

    3 days ago

    Hyderābād, Sindh, Pakistan Experian Full time 1,200,000 - 3,600,000 per year

    You develop software for a significant commercial software project, collaborating as a member of a team proficient in Java development with the Spring Boot framework, Kafka and all major AWS serviced including maintaining data security and GoLang development. As a Staff Engineer or Senior Staff Engineer, you stay informed about relevant technology trends...

  • IT Manager

    1 week ago

    Hyderābād, Sindh, Pakistan Blue Yonder Full time $70,000 - $120,000 per year

    Overview:Blue Yonder is the proven leader in artificial intelligence and machine learning (AI/ML)-driven supply chain and retail solutions for 4,000 of the world's leading retail, manufacturing, and logistics companies. Blue Yonder's world-class client brands include 75 of the top 100 retailers, 77 of the top 100 consumer goods companies, and 8 of the top 10...

  • Vice President, Investment Performance

    1 week ago

    Hyderābād, Sindh, Pakistan Oaktree Capital Management Full time 1,200,000 - 3,600,000 per year

    Our CompanyOaktree is a leader among global investment managers specializing in alternative investments, with over $200 billion in assets under management. The firm emphasizes an opportunistic, value-oriented and risk-controlled approach to investments in credit, private equity, real assets and listed equities. The firm has over 1400 employees and offices in...

  • Guidewire Developer

    1 week ago

    Hyderābād, Sindh, Pakistan VALUEMOMENTUM Inc Full time 1,200,000 - 3,600,000 per year

    Job Title: Guidewire DeveloperJob ID: POS-16194Primary Skill: P&C InsuranceLocation: HyderabadExperience: 5.00Primary Skills: Guidewire, PolicyCenter, Rating, and SBTJob Location: Hyderabad/Pune/Coimbatore/BengaluruMode of Work: Work From OfficeExperience: 4-8 YearsAbout the job:We are on the lookout for an experienced Guidewire SBT Specialist to spearhead...

  • talent delivery director

    1 week ago

    Hyderābād, Sindh, Pakistan Randstad Sourceright Full time 1,200,000 - 3,600,000 per year

    job detailstalent delivery directorabout randstad enterpriseAs the leading global talent solutions provider, Randstad Enterprise enables companies to create sustainable business value and agility by keeping people at the heart of their organizations. Part of Randstad N.V., we combine unmatched talent data and market insights with smart technologies and deep...