Product Manager

20 hours ago

Lahore, Punjab, Pakistan STARZPLAY Full time

About STARZPLAY

STARZPLAY is a subscription video-on-demand service headquartered in the UAE and available in 19 countries in the MENA region. Our service streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids' entertainment, dedicated Arabic content, sports, and live linear channels to subscribers in the region. Because we're based in the Middle East we know exactly what our audience wants to watch, what device they want to watch it on, what language they want to watch it in, and how they prefer to pay for it. This is what makes us the fastest-growing SVOD service in the region.

About the Role

We are hiring a Product Manager / Growth to lead initiatives that drive user and revenue growth across STARZ ON. This role covers core journeys across:

  • Acquisition & onboarding
  • In-app subscriptions & direct payments
  • Retention & lifecycle engagement
  • Analytics & MarTech instrumentation

You'll collaborate with engineers, designers, marketers, data analysts, and CRM teams, across Lahore and Dubai — to continuously improve activation, conversion, and retention.

What You'll Work On?

Acquisition, Onboarding & Monetization

Own and optimize the end-to-end journey from signup to paid conversion across web, mobile, and TV.

This includes:

  • Signup flows, onboarding UX, and geo-targeted paywall strategies
  • Subscription integrations via Google Play, Apple, Adyen, PayPal, and PayFort
  • Platform-specific trials, discounts, winback offers, and error handling across payment flows

Retention & Lifecycle

Support lifecycle features and CRM triggers that drive re-engagement, retention, and reactivation, from resume watching to churn prevention flows.

Analytics & Experimentation

Define and validate product events, partner with data on funnel performance, and run A/B tests to optimize growth initiatives.

Execution & Delivery

Translate product goals into specs and stories, manage delivery through JIRA/Confluence, and lead QA, UAT, and documentation end-to-end.

MarTech & Integrations

Ensure accurate tracking, attribution, and lifecycle integration by managing tools like GA4, AppsFlyer and Firebase.

Tech Stack & Tools

You'll be working with:

  • Atlassian Suite: JIRA, Confluence, Product Discovery
  • Analytics: Google Analytics (GA4), Amplitude, Tableau
  • Communication & Collaboration: Slack or Microsoft Teams
  • Design & Mapping: Figma, Miro (with UX/Design team)
  • CRM/CLM: CleverTap and Salesforce

What You Bring

  • 2–4 years of B2C product management experience in OTT, mobile, e-commerce, or fintech
  • Direct experience managing:
  • In-app subscriptions (Google/Apple)
  • Card-based payments via Adyen/PayPal/PayFort
  • Funnel optimization and growth experiments
  • Solid understanding of analytics, attribution, and CRM tooling
  • Strong written and verbal communication skills in English and Urdu (Arabic is a bonus)
  • Proactive, detail-oriented, and able to lead cross-functional collaboration

Bonus Points

  • Experience working on SVOD or AVOD platforms
  • Familiarity with experimentation frameworks and feature flagging
  • Passion for content, user behavior, and regional media consumption trends

Why Join STARZPLAY?

At STARZPLAY, you'll be part of a tech-driven company scaling the future of entertainment in MENA. Here's what's in it for you:

  • Direct ownership over product journeys used by millions
  • Collaboration with a highly skilled, cross-country product team
  • Exposure to growth strategy, monetization logic, and experimentation at scale
  • A high-impact role in a fast-moving environment
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