Sales Development Representative

We are hiring a Sales Development Representative (SDR) who will play a pivotal role in driving Classera's growth in Pakistan's education sector. As an SDR, your responsibility will be to proactively identify, engage, and qualify leads across private schools, higher education institutions, education-focused NGOs/foundations, and public education departments. You will initiate conversations, create excitement around digital learning transformation, and schedule discovery meetings for the sales team.

This role is ideal for individuals who understand Pakistan's education system, have strong communication and research skills, and are excited about helping educational institutions digitize and modernize their operations.

Key Responsibilities

Lead Generation & Market Research

• Perform in-depth market research and data mining to identify potential customers including school owners, school administrators, university departments, private education networks, and government-linked educational bodies.
• Leverage platforms such as LinkedIn, school directories, ministry publications, and event lists to build a rich database of high-potential prospects across Pakistan's major cities and educational hubs (e.g., Lahore, Karachi, Islamabad, Peshawar, Quetta, Faisalabad).
• Categorize leads by type (e.g., K–12, higher ed, vocational) and potential (digital readiness, size, influence, prior EdTech usage).
  
  

Outreach & Engagement

• Use multichannel outreach strategies to connect with potential clients:
• Write customized outreach emails that communicate Classera's unique value proposition.
• Make cold and warm calls to school heads and department leaders.
• Connect and message via LinkedIn and WhatsApp Business.
• Engage in field visits or attend local education events as needed.
• Develop a localized messaging style that resonates with Pakistani educators, administrators, and policy makers—taking into account cultural nuances, reform priorities, and tech-readiness levels.
  
  

Meeting Scheduling & Lead Qualification

• Initiate meaningful conversations with leads to understand their needs, goals, current systems, and challenges.
• Use BANT or similar qualification frameworks to assess lead readiness:
• Budget: Can they afford the solution?
• Authority: Are they the decision-maker or part of the buying committee?
• Need: What specific problems do they face that Classera can solve?
• Timeline: When would they ideally implement or pilot a solution?
• Schedule qualified discovery meetings, product demos, or introductory calls for Account Executives and sales managers.
• Prepare detailed lead briefs or call summaries to support the transition from SDR to sales executive, ensuring smooth handover and continued personalization.
  
  

CRM & Pipeline Management

• Maintain an accurate, up-to-date record of all leads, touchpoints, and outcomes using the company's CRM system (e.g., HubSpot).
• Track metrics like:
• Number of new leads added
• Number of contacts made
• Meetings booked
• Lead-to-opportunity conversion rate
• Use data and reporting tools to refine prospecting tactics and increase conversion performance over time.
  
  

Intelligence Sharing & Collaboration

• Monitor trends in Pakistan's education sector, including:
• Government reforms (e.g., Single National Curriculum, Digital Pakistan Initiative)
• Private sector education investments
• Growing interest in hybrid learning, e-learning, and smart campuses
• NGO activity in education equity and teacher training
• Regularly provide insights to the marketing team to improve lead generation campaigns, content, and value messaging.
• Collaborate with the sales, product, and implementation teams to stay updated on new features, client feedback, and success stories that can enhance your outreach messaging.
  
  

Candidate Profile

Education

• A bachelor's degree in one of the following:
• Business Administration
• Education
• Marketing
• Computer Science or IT (with interest in education)
• Social Sciences (if paired with relevant sales or nonprofit sector experience)
  
  

Experience

• 1–3 years of professional experience in one or more of the following areas:
• Sales development or business development
• Lead generation or inside sales
• EdTech or SaaS companies targeting the education sector
• NGOs or education service providers with client-facing roles
• Demonstrated track record of achieving or exceeding KPIs such as number of meetings booked, leads converted, or pipelines generated.

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